Understanding Currency Options in LaunchPass
What's Changed: Currency Flexibility Now Available
Previously: LaunchPass signup pages could only display prices in USD, though you could accept payments in other currencies through Stripe.
Now: You can change the currency displayed on your signup page to match your local currency or target market, making it easier for international members to understand pricing at a glance.
Key Benefit: Members see prices in their local currency, reducing conversion friction and making your community feel more accessible to global audiences.
How Currency Works in LaunchPass
Three Currency Components:
1. Display Currency (Signup Page)
What potential members see on your signup page
Now customizable per signup page
Can be changed anytime without affecting existing members
Examples: $49, £39, €45, C$59
2. Processing Currency (Stripe)
The currency Stripe processes payments in
Determined by your Stripe account country
Linked to your bank account currency
Members are charged in this currency
3. Payout Currency (Your Bank)
The currency deposited to your bank account
Matches your Stripe account setup
Where you receive membership payments
Subject to your bank's conversion rates (if different from processing currency)
How to Change Your Signup Page Currency
Step 1: Access Your LaunchPass Admin Dashboard
Log into your LaunchPass account
Navigate to your admin dashboard
Click on "Pages" or "Signup Pages" in the left sidebar
Find the signup page you want to edit
Step 2: Edit Your Signup Page Settings
Click the "Edit" button next to your signup page
You'll enter the page editing interface
Look for the pricing and billing section
Locate the "Currency" or "Billing Currency" dropdown
Step 3: Select Your Preferred Currency
Available Currency Options:
USD - United States Dollar ($)
EUR - Euro (€)
GBP - British Pound (£)
CAD - Canadian Dollar (C$)
AUD - Australian Dollar (A$)
JPY - Japanese Yen (¥)
CHF - Swiss Franc (CHF)
And many more supported by Stripe
How to Change:
Click the currency dropdown menu
Scroll to find your desired currency
Click to select it
The preview will update to show pricing in new currency
Step 4: Update Your Pricing for the New Currency
Important: When you change currency, you'll need to set appropriate pricing for that currency.
Example Conversion:
Original: $49 USD/month
British market: £39 GBP/month (not exact conversion, but market-appropriate)
European market: €45 EUR/month
Canadian market: C$65 CAD/month
Australian market: A$75 AUD/month
Pricing Strategy: Don't just convert exactly—consider:
Local market expectations
Purchasing power parity
Competitor pricing in that region
Psychological pricing (£39 vs £41.50)
Rounding to clean numbers
Step 5: Review and Save Changes
Review all settings on your signup page
Ensure pricing looks correct in new currency
Check that currency symbol displays properly
Click "Save" or "Publish Changes"
Wait for confirmation message
Step 6: Test Your Signup Page
Verification Steps:
Visit your public signup page URL
Confirm currency is displayed correctly
Check that pricing is clear and accurate
Test the checkout flow (don't complete)
Verify currency in cart and checkout
Ensure mobile display is correct
Supported Currencies and Countries
Full List of Available Currencies
LaunchPass supports currencies available through Stripe in your account's country. Common options include:
Americas:
USD - United States Dollar
CAD - Canadian Dollar
MXN - Mexican Peso
BRL - Brazilian Real
ARS - Argentine Peso
Europe:
EUR - Euro (used across EU)
GBP - British Pound
CHF - Swiss Franc
NOK - Norwegian Krone
SEK - Swedish Krona
DKK - Danish Krone
PLN - Polish Złoty
CZK - Czech Koruna
Asia-Pacific:
AUD - Australian Dollar
NZD - New Zealand Dollar
JPY - Japanese Yen
SGD - Singapore Dollar
HKD - Hong Kong Dollar
INR - Indian Rupee
MYR - Malaysian Ringgit
THB - Thai Baht
Middle East & Africa:
AED - UAE Dirham
SAR - Saudi Riyal
ZAR - South African Rand
And Many More: The full list depends on your Stripe account location and capabilities.
Check Availability: Visit Stripe's global availability page to confirm which currencies are supported in your country: https://stripe.com/global
Country-Specific Restrictions
Payment Processing Requirements:
Your Stripe account country determines:
Which currencies you can charge in
How payouts work
Tax and compliance requirements
Available payment methods
Example:
US Stripe account: Can charge in 135+ currencies
UK Stripe account: Can charge in 135+ currencies
Some countries: Limited to specific currencies
Note: Even if you display prices in a specific currency, your Stripe account's processing capabilities determine what actually happens at checkout.
Strategic Uses for Multiple Currencies
Create Region-Specific Signup Pages
Why Use Multiple Pages: Instead of one global page, create targeted pages for different regions:
Example Setup:
North American Page:
URL: launchpass.com/yourcommunity/north-america
Currency: USD ($49/month)
Messaging: Localized for US/Canadian audience
Marketing: Target to North American traffic
European Page:
URL: launchpass.com/yourcommunity/europe
Currency: EUR (€45/month)
Messaging: Localized for European audience
Marketing: Target to European traffic
GDPR-compliant copy
UK Page:
URL: launchpass.com/yourcommunity/uk
Currency: GBP (£39/month)
Messaging: British English
Marketing: Target to UK traffic
Australian Page:
URL: launchpass.com/yourcommunity/australia
Currency: AUD (A$75/month)
Messaging: Australian English
Marketing: Target to Australian traffic
Benefits:
Higher conversion rates (local currency reduces friction)
Market-appropriate pricing
Better user experience
Targeted messaging and positioning
Track performance by region
Pricing Strategy by Market
Local Market Optimization:
Different markets have different price sensitivities and expectations.
Example: $50 USD Community
Direct Conversion Approach:
USA: $50 USD
Canada: C$68 CAD (exact conversion)
UK: £39 GBP (exact conversion)
EU: €46 EUR (exact conversion)
Australia: A$77 AUD (exact conversion)
Market-Optimized Approach:
USA: $50 USD (base market)
Canada: C$65 CAD (slight discount, higher purchasing power)
UK: £35 GBP (premium market, round number)
EU: €45 EUR (competitive positioning)
Australia: A$69 AUD (round number, attractive pricing)
Consider:
Local purchasing power
Competitor pricing in each region
Perceived value by market
Payment psychology (round numbers)
Market maturity
Currency for Fundraising and Non-Profits
International Fundraising:
If running a non-profit or cause-based community:
Global Appeal Strategy:
Main page: USD (most universal)
European donors: EUR page
UK donors: GBP page
Local supporters: Local currency pages
Donation-Friendly Pricing:
Round numbers in each currency
Multiple tier options
Clear impact messaging
Easy conversion for donors
Example:
Support Tier: $10/£8/€9/C$13
Advocate Tier: $25/£20/€23/C$33
Champion Tier: $50/£40/€45/C$65
How Currency Changes Affect Members
For Existing Members
Current Subscribers: When you change the currency on your signup page:
✅ Existing members' pricing stays the same
✅ They continue paying in their original currency
✅ Their subscription is unaffected
✅ No notification or action required
Grandfathering Applies: Just like price changes, currency changes only affect new signups. Existing members are grandfathered.
Example:
50 members paying $49 USD/month
You change page to show €45 EUR
Those 50 members stay at $49 USD forever
New EU members pay €45 EUR
Learn More: What Happens if I Change Pricing?
For New Members
New Signups After Currency Change:
See prices in the new currency on signup page
Charged in the new currency (if supported by Stripe)
Receive invoices in new currency
Future renewals in new currency
Member Experience: New members from the target region will have a better experience:
No mental currency conversion needed
Clearer understanding of value
Easier budget planning
More familiar payment flow
Reduced checkout friction
Currency Display vs. Actual Charge
Important Distinction:
Display Currency (What They See):
Set on your signup page
Shows pricing in selected currency
Helps with understanding and conversion
Processing Currency (What They Pay):
Determined by your Stripe account
May differ from display currency
Subject to Stripe's supported currencies
Could involve automatic conversion
Example Scenario:
Your signup page shows: £39 GBP
Your Stripe account (US-based): Processes in USD
Member sees: £39 GBP on page
Member charged: $48 USD (equivalent amount)
You receive: $48 USD payout
Stripe Handles: Any necessary currency conversion automatically based on real-time exchange rates.
Technical Details and Limitations
Stripe Account Requirements
Your Stripe Account Determines:
1. Available Currencies
Based on your Stripe account country
Different countries support different currencies
Check Stripe dashboard for your options
2. Payment Processing
Some Stripe accounts can charge in 135+ currencies
Others limited to specific currencies
Presentment currency vs. settlement currency
3. Payout Currency
Usually matches your bank account currency
May involve automatic conversion
Exchange rates and fees may apply
Currency Conversion at Stripe:
Real-time exchange rates
Small conversion fee (typically 1-2%)
Automatic handling
Transparent in Stripe dashboard
Learn More: Stripe + LaunchPass FAQs
Editing Billing Frequency and Currency Together
Flexible Page Editing:
As noted in LaunchPass's flexible page capabilities, you can edit:
Billing frequency (monthly, annual)
Currency
Both simultaneously
Without creating a new page
What You Can Change:
✅ Currency display
✅ Billing frequency
✅ Price amount
✅ Business/offer name
✅ Most page settings
What You Cannot Change (with active subscribers):
❌ Role to assign (Discord only)
❌ Some integration-specific settings
Learn More: Flexible Page Edit Capabilities
Currency Symbol Display
How Symbols Appear:
Different currencies have different symbol conventions:
Standard Format:
US Dollar: $49 or $49.00
British Pound: £39 or £39.00
Euro: €45 or 45€ (varies by country)
Canadian Dollar: C$65 or $65 CAD
Australian Dollar: A$75 or $75 AUD
LaunchPass Display: The platform displays currency symbols according to standard conventions for that currency.
Decimal Places:
Most currencies: 2 decimal places ($49.00)
Some currencies: 0 decimals (¥4900)
Automatically handled by Stripe/LaunchPass
Best Practices for International Communities
When to Use Local Currency
Strong Reasons to Display Local Currency:
1. Targeting Specific Geographic Market
Building UK-focused community: Use GBP
European audience: Use EUR
Australian members: Use AUD
Clear local focus
2. Reducing Conversion Friction
Members don't need to calculate conversion
Removes mental barrier
Faster purchasing decision
Clearer value proposition
3. Competitive Positioning
Local competitors show local currency
Match market expectations
Professional appearance
Market-appropriate pricing
4. Large International Audience
Multiple signup pages for different regions
Localized experience per market
Better conversion rates
Targeted marketing
When to Keep USD
Reasons to Stick with USD:
1. Truly Global Community
Members from 50+ countries
No single dominant region
USD as universal standard
Everyone accustomed to converting
2. Simplicity
Single signup page
Easier to manage
Consistent pricing globally
Less complex setup
3. Premium/Elite Positioning
USD signals international/premium
Common in business/professional communities
Standard for certain industries
No currency preference needed
4. US-Based Business
Most members in US
US-focused content/value
American market orientation
Simpler accounting
Communicating Currency to Your Audience
On Your Signup Page:
Clear Currency Indication:
Display currency symbol prominently
Include currency code if helpful (USD, GBP, EUR)
Show pricing context: "per month" or "per year"
Be explicit: "All prices in British Pounds (GBP)"
FAQ Section: Add to your signup page FAQ:
Q: What currency are prices displayed in?
A: All prices are shown in [Currency Name] ([CODE]). Your bank will process the payment in this currency, though your card statement may show a converted amount if you're paying from a different currency. Exchange rates are determined by your bank and Stripe.
For Multiple Regions:
Q: Do you accept other currencies?
A: Yes! We have signup pages in multiple currencies. [Link to other regional pages]. Choose the page that matches your location for the best experience.
Handling Currency Questions from Members
Common Member Questions:
"Why is my card statement showing a different amount?"
Answer: "Your bank converted the [original currency] payment to your card's currency using their exchange rate. The amount you paid in [original currency] is correct—the difference is due to currency conversion."
"Can I pay in my local currency instead?"
Answer: "We process payments in [your currency], which means your card will be charged in [your currency]. Your bank will handle any conversion to your local currency if different."
"Will I be charged currency conversion fees?"
Answer: "Currency conversion fees are determined by your bank, not by us. If your card is in a different currency than our pricing, your bank may charge a conversion fee (typically 1-3%). Check with your bank for their specific fees."
Setting Up Multi-Currency Strategy
Step-by-Step: Multiple Regional Pages
Strategic Approach for Global Communities:
Step 1: Identify Your Key Markets
Analyze your audience geography
Identify top 3-5 countries/regions
Assess market size and potential
Determine if dedicated pages warrant effort
Step 2: Research Market-Appropriate Pricing
Check competitor pricing in each region
Consider local purchasing power
Account for currency conversion
Round to psychologically appealing numbers
Test with small audience if possible
Step 3: Create Region-Specific Pages
For Each Market:
Go to LaunchPass dashboard
Create new signup page
Name it clearly: "Community Name - UK" or "Community Name - EUR"
Set appropriate currency
Enter market-optimized pricing
Customize messaging/copy if needed
Publish page
Step 4: Organize Your URLs
URL Structure:
launchpass.com/community/us (USD version)
launchpass.com/community/uk (GBP version)
launchpass.com/community/eu (EUR version)
launchpass.com/community/ca (CAD version)
launchpass.com/community/au (AUD version)
Step 5: Set Up Geographic Routing (Optional)
Manual Approach:
Include links to all regional pages on your website
Let users select their region
"Choose your currency: [USD] [GBP] [EUR] [CAD] [AUD]"
Marketing Approach:
Use geo-targeted ads
Social media posts by region
Email campaigns by subscriber location
Influencer partnerships by market
Step 6: Track and Optimize
Monitor by Region:
Conversion rates per currency page
Average order value per market
Regional marketing effectiveness
Customer acquisition cost by region
Lifetime value by currency
Managing Multiple Currency Pages
Administrative Considerations:
Revenue Tracking:
Track MRR (Monthly Recurring Revenue) by currency
Convert to single currency for reports (usually USD)
Monitor exchange rate fluctuations
Understand mixed-currency revenue
Example Revenue Breakdown:
100 members × $50 USD = $5,000 USD
50 members × £40 GBP = $2,450 USD equivalent
75 members × €45 EUR = $3,375 USD equivalent
Total MRR: $10,825 USD equivalent
Member Management:
Tag members by signup page/currency
Understand which market they're from
Tailor communication if needed
Track churn by region
Pricing Updates:
Update each page separately
Maintain price parity (roughly)
Consider market-specific increases
Communicate clearly per region
Common Currency Change Scenarios
Scenario 1: US Business Expanding to UK Market
Situation:
Currently show $49/month in USD
Getting UK interest
Want to make it easier for British members
Solution:
Create UK-specific signup page
Set currency to GBP
Price at £39/month (appropriate for UK market)
Promote to UK audience
Keep original USD page for US members
Result:
Better UK conversion rates
Clearer value for British users
Maintains USD for existing base
Allows market-specific pricing
Scenario 2: European Community Going Global
Situation:
Started in Europe, pricing in EUR
Now have US and UK interest
Want to serve all markets
Solution:
Keep original EUR page as default
Create USD page for American market
Create GBP page for UK market
Link all pages from your website
Let users choose their currency
Result:
Serve three major markets effectively
Market-appropriate pricing each
Better global accessibility
Higher overall conversion
Scenario 3: Testing International Expansion
Situation:
US-based, always used USD
Considering international growth
Unsure which markets to target
Approach:
Start with USD page only
Monitor signup location data
Identify top non-US countries
Create currency pages for top 2-3
Test conversion improvement
Expand if successful
Measurement:
Track conversion rate before (all USD)
Track conversion rate after (local currency)
Calculate revenue impact
Assess effort vs. reward
Scenario 4: Simplifying from Multiple Pages
Situation:
Have 5 currency-specific pages
Complex to manage
Most revenue from 2 currencies
Want to simplify
Solution:
Analyze revenue by currency page
Keep top 2-3 performing pages
Redirect others to nearest alternative
Maintain existing members on any page
Focus marketing on main pages
Consideration: Members on discontinued pages are grandfathered—they stay on those pages even after you stop promoting them.
Troubleshooting Currency Issues
Currency Not Showing Correctly
Problem: Changed currency but old one still displays
Solutions:
Clear Cache: Browser may cache old page
Hard refresh: Ctrl+Shift+R (PC) or Cmd+Shift+R (Mac)
Clear browser cache completely
Try incognito/private window
Verify Save: Ensure changes were saved
Return to admin dashboard
Check signup page settings
Confirm currency is set correctly
Re-save if needed
Check Correct Page: If multiple pages, verify URL
Confirm you're viewing the right signup page
Check URL matches the page you edited
Different pages have different currencies
Member Charged Wrong Currency
Problem: Member sees one currency but charged another
This is Normal If:
Your Stripe account processes in different currency
Member's bank card is in different currency
Automatic conversion happening
Explanation:
Display currency is informational
Processing currency depends on Stripe account
Member's bank handles final conversion
Three currency conversions possible (display → processing → member's card)
Communication: "You were charged the correct amount. The difference you see is due to currency conversion between [display currency], our processing currency, and your card's currency. Exchange rates are set by banks and payment processors, not by us."
Pricing Seems Off After Currency Change
Problem: $50 USD became £50 GBP (not market-appropriate)
Cause: You changed currency but didn't adjust pricing
Solution:
Return to signup page editor
Update price to market-appropriate amount
Don't just convert exactly—optimize for market
Research local competitors
Consider purchasing power parity
Use psychological pricing
Example Correction:
Wrong: $50 USD → £50 GBP (actually £39 USD equivalent)
Right: $50 USD → £39 GBP (market-appropriate)
Can't Find Currency Option
Problem: Currency dropdown not visible
Possible Causes:
1. Old Signup Page:
Page created before currency feature
Need to republish page to access
Or create new page with feature
2. Browser Issue:
JavaScript not loading
Try different browser
Disable extensions
3. Account Limitation:
Check Stripe account capabilities
Verify account is fully activated
Contact LaunchPass support if persists
Solution: If you can't find the currency option, contact LaunchPass support at [email protected] for assistance.
Frequently Asked Questions
Can I charge different prices for different currencies?
Yes! Each signup page can have its own currency and pricing. For example, you could charge $50 USD on your US page and £35 GBP on your UK page (not an exact conversion, but market-optimized pricing).
Will changing currency affect my existing members?
No. Existing members are grandfathered at their original currency and price. Only new signups after the change will see and pay the new currency.
Can members choose their preferred currency?
Not on a single page. However, you can create multiple signup pages with different currencies and let members choose which page to sign up through by providing links to each.
Do I need separate Stripe accounts for different currencies?
No. One Stripe account can usually process multiple currencies (135+ currencies for most countries). Check your Stripe dashboard for your account's specific capabilities.
Will I be charged extra fees for currency conversion?
Stripe charges a small currency conversion fee (typically 1-2%) if the charge currency differs from your payout currency. This is separate from the LaunchPass transaction fee.
What happens if exchange rates change significantly?
If you're grandfathering members, they stay at their original price regardless of exchange rate fluctuations. For new pricing, you can manually adjust prices in any currency at any time to account for major exchange rate changes.
Can I display prices in multiple currencies on one page?
Currently, each signup page displays one currency. To show multiple currencies, create separate pages for each currency and link to them from your website.
Which currency should I choose for a global community?
For truly global communities with no dominant region, USD is often the standard. However, if you have specific target markets, create dedicated pages with local currencies for better conversion.
How do I know which currencies my Stripe account supports?
Log into your Stripe dashboard and check "Settings > Business Details" or visit https://stripe.com/global to see supported currencies by country.
Can I change currency after launching?
Yes! You can change the currency on your signup page at any time. Existing members keep their original currency, while new members pay in the new currency.
Related Resources
For Community Owners - Pricing & Setup
How Much Should I Charge? - Pricing strategy guide
What Happens if I Change Pricing? - Price change details
Flexible Page Edit Capabilities - Edit features including currency
Pricing and Billing Collection - All billing articles
For Community Owners - Payment Processing
Stripe + LaunchPass FAQs - Payment integration
When Do I Get Paid? - Payout schedules
How Much Does LaunchPass Cost? - Platform fees
External Resources
Stripe Global Availability - Supported countries and currencies
Stripe Currency Conversion - Technical currency documentation
Need Help with Currency Setup?
LaunchPass Support
For Currency and International Setup Questions:
Email: [email protected]
Help Center: help.launchpass.com
Include in Your Message:
Your target markets/currencies
Current setup
Specific currency questions
Your Stripe account country
Any error messages
Free Setup Consultation
The LaunchPass team offers free one-on-one setup calls to help you:
Configure optimal currency setup
Plan multi-region strategy
Set market-appropriate pricing
Maximize international conversions
Navigate Stripe currency options
Book a free consultation through the LaunchPass website.
Summary
LaunchPass now offers flexible currency options for your signup pages, allowing you to display prices in local currencies including USD, EUR, GBP, CAD, AUD, and many others supported by Stripe. You can change your signup page currency at any time through the page editor, and existing members are automatically grandfathered at their original currency and price. For international communities, creating multiple signup pages with different currencies for different markets can significantly improve conversion rates by reducing friction and providing market-appropriate pricing. The display currency on your page may differ from the processing currency in your Stripe account, which handles any necessary conversions automatically.
Key Takeaways:
Currency is now customizable on signup pages
Change anytime in your page settings
Existing members protected through grandfathering
Multiple pages enable multi-currency strategy
Stripe processes the actual payments and conversions
Market-optimize pricing don't just convert exactly
Better conversion with local currency display