What is a LaunchPass Offer Page?
Your LaunchPass offer page is a customizable landing page where prospective members can view your community details, pricing options, and subscribe with their payment information. Think of it as your community's storefront—it's the first impression potential members will have of your paid community, so making it professional and compelling is essential.
LaunchPass automatically generates this page based on the information you provide during setup, eliminating the need for web development skills or coding knowledge.
Before You Begin
Prerequisites:
✓ A connected Slack workspace, Discord server, or Telegram account
✓ A clear understanding of what you're offering to members
✓ Your pricing structure decided
✓ Any promotional materials ready (videos, images, descriptions)
✓ A Stripe account (you'll connect this after creating your page)
Time Required: 10-15 minutes for basic setup, 30-45 minutes for a fully optimized page
Step 1: Sign Into LaunchPass
Navigate to launchpass.com and sign in using the platform account you connected (Slack, Discord, or Telegram). If you haven't yet connected your account, you'll be prompted to do so first.
After signing in, you'll land on your LaunchPass Admin Dashboard—your command center for managing your paid community.
Step 2: Choose Between Free or Paid Access
LaunchPass offers flexibility in how you structure your community access:
Free Group Option
What it includes:
Access to all public channels in your community
No payment processing required
Ideal for building an audience before monetizing
Great for testing community engagement
Best for:
Communities building initial traction
Lead generation funnels
Freemium models (free tier + paid premium tier)
Testing content before launching paid offerings
Paid Group Option
What it includes:
Access to designated private/premium channels
Automated payment processing via Stripe
Member management and billing automation
Access to all public channels (optional)
Multiple pricing tier options
Best for:
Established communities ready to monetize
Exclusive content or services
Professional coaching or consulting groups
Premium communities with clear value propositions
Pro Tip: Many successful community creators start with a free group to build momentum, then create paid tiers offering premium content, exclusive access, or advanced features. You can run both simultaneously using LaunchPass's multi-tier subscription feature.
Step 3: Create Your Offer Page
From your Admin Dashboard, click "Create Page" to begin building your offer.
Essential Information to Provide
LaunchPass will prompt you to fill out a form with the following details:
Business Name
What it is: The name of your business or brand that displays prominently on your signup page
Best practices:
Use your established brand name if you have one
Keep it professional and memorable
Make it relevant to your community's purpose
Can be edited anytime, but consistency builds trust
Examples:
"Fitness Coaching with Sarah"
"Pro Stock Alerts"
"Digital Marketing Mastermind"
"Game Dev Academy"
Offer Name
What it is: The specific name of this membership offer
Best practices:
Be descriptive and benefit-focused
Differentiate between tiers if offering multiple options
Include the value proposition
Keep it concise (2-5 words ideal)
Examples:
"Premium Membership"
"VIP Trading Signals"
"All-Access Pass"
"Elite Coaching Program"
Note: If you're creating multiple tiers (Silver, Gold, Platinum), you'll create separate offer pages for each tier with distinct offer names.
Offer URL
What it is: The unique web address is the (Server-name) and [offer-name] for your signup page
Format: launchpass.com/(your-server-name)/[your-offer-name]
Best practices:
Choose something memorable and easy to type
Include your brand or offer name
Avoid special characters or spaces
Keep it short and professional
Once published, this becomes your shareable link
Examples:
launchpass.com/sarahfitness-premium/daily-gainslaunchpass.com/stockalerts-vip/daily-picslaunchpass.com/marketingmastermind/genius-VIPlaunchpass.com/gamedev-academy/code-wizard
Important: Updating your Offer URL field will automatically update your signup page address. Use caution if you've already shared the link publicly.
Platform-Specific Settings
Depending on your platform, you'll need to provide additional information:
For Slack:
Welcome Channel: The first channel new members see after joining (typically where you provide onboarding instructions and welcome messages)
For Discord:
Welcome Channel: The first channel subscribers will see (should contain activation instructions)
Roles to Assign: The Discord role(s) automatically assigned to paying members upon activation (controls what channels they can access)
For Telegram:
Group or Channel Selection: Choose which Telegram group or channel members get access to
Welcome Message Settings: Configure automated welcome messages
Step 4: Set Your Pricing Structure
One of LaunchPass's most powerful features is flexible pricing options. Choose the billing frequency that works best for your community and business model.
Available Pricing Options
Recurring Subscriptions:
Weekly: Charge members every week ($X/week)
Monthly: Most popular option for ongoing communities ($X/month)
Quarterly: Charge every 3 months ($X/quarter)
Semiannual: Charge every 6 months ($X/6 months)
Annual: Best for committed members, often discounted ($X/year)
One-Time Payments:
Lifetime Access: Single payment for permanent membership
Pricing Strategy Considerations
Market Research:
What do similar communities charge?
What can your target audience afford?
What's the perceived value of your offering?
Value-Based Pricing:
Price based on transformation/results, not just access
Premium communities with clear ROI can charge more
Consider the competition and differentiation
Psychological Pricing:
$97/month feels more approachable than $100/month
Annual pricing with a discount encourages commitment
Testing different price points helps optimize revenue
Recommended Starting Points:
Casual communities: $7-$20/month
Professional development: $29-$99/month
High-touch coaching: $99-$297/month
Elite mastermind groups: $297+/month
Pro Tip: Start with a single tier to validate your offering, then add multiple tiers once you understand member needs and willingness to pay.
Free Trials and Coupons
LaunchPass Premium allows you to offer:
Free Trials:
1-week trial period
2-week trial period
1-month trial period
Free trials let potential members experience your community before committing to payment, significantly reducing signup friction and increasing conversion rates.
Coupon Codes:
Create promotional discount codes through your Stripe account and enable them in LaunchPass. Perfect for:
Launch promotions
Affiliate partnerships
Seasonal sales
Influencer collaborations
Referral rewards
Learn how to create and manage coupons in our coupon creation guide.
Step 5: Add Your Description and Details
Your offer description is critical for conversions. This is where you explain what members get and why they should join.
Writing Compelling Offer Descriptions
Opening Hook (First 1-2 sentences):
Clearly state the primary benefit
Address the main problem you solve
Create urgency or exclusivity
What's Included Section:
List specific channels members access
Highlight exclusive content or perks
Mention any bonuses or special features
Be specific about deliverables
Social Proof:
Testimonials from current members
Success stories or case studies
Member count or community milestones
Any credentials or authority indicators
Call-to-Action:
Clear next steps
Address common objections
Create urgency (limited spots, special pricing)
Example Structure:
Join [Community Name], where [target audience] get [specific transformation/benefit]. Inside, you'll gain access to: - [Specific benefit #1] - [Specific benefit #2] - [Specific benefit #3] - [Bonus or special feature] [Social proof - testimonial or success metric] With [X] active members and [specific result], this is the [positioning statement]. [Call-to-action with urgency]
Description Best Practices
Length: 150-300 words for optimal engagement
Formatting: Use bullet points, short paragraphs, and clear hierarchy
Benefits over features: Focus on outcomes, not just what you provide
Keywords: Include terms your target audience searches for (helps with SEO)
Authenticity: Be genuine about what you offer—overpromising damages retention
Step 6: Add Visual Elements
Visual content significantly impacts conversion rates. LaunchPass allows you to enhance your offer page with:
Video Content
Why add video:
Increases conversion rates by 80%+ on average
Builds trust through personal connection
Explains complex offerings clearly
Showcases community atmosphere
Video types that work best:
Personal welcome message from you (1-2 minutes)
Community tour showing what members get
Testimonials from existing members
Sample of your content or teaching style
Video specifications:
Host on YouTube or Vimeo
Add the embed URL to your LaunchPass page
Keep it under 3 minutes for best results
Include captions for accessibility
Pro Tip: Even a simple smartphone video where you introduce yourself and explain the community's value can dramatically increase conversions compared to text alone.
Images and Graphics
What to include:
Professional headshot: Builds trust and personal connection
Community screenshots: Show the member experience
Brand logo: Reinforces professionalism
Graphics/infographics: Visualize benefits or results
Image best practices:
High resolution (at least 1200px wide)
Optimized file size for fast loading
Professional appearance (avoid low-quality screenshots)
Consistent with your brand colors and style
Step 7: Customize Your Brand Styles
LaunchPass provides a no-code page builder that lets you customize your offer page's appearance to match your brand.
Customization Options
Background Color/Image:
Choose a solid color that matches your brand
Upload a branded background image
Consider contrast with text for readability
Test on both desktop and mobile
Button Color:
Should stand out from background
Use colors that encourage action (red, orange, green)
Test different colors to optimize conversions
Maintain consistency with your brand palette
Text Color:
Ensure high contrast for readability
Consider light text on dark backgrounds or vice versa
Test accessibility (use tools like WebAIM Contrast Checker)
Keep it simple—usually black, white, or dark gray works best
Brand Elements:
Upload your logo
Choose fonts (if custom fonts available)
Add brand colors throughout
Maintain visual consistency with your other platforms
Design Best Practices
Keep it clean:
Don't overcrowd the page with too many elements
White space is your friend
Guide the eye toward the subscription button
Mobile-first thinking:
Over 50% of traffic comes from mobile devices
Ensure text is readable on small screens
Test the page on your phone before publishing
Trust signals:
Professional design builds credibility
Consistent branding reinforces authenticity
Clear, honest information reduces skepticism
Step 8: Publish Your Offer Page
Once you've completed all sections and previewed your page, click "Publish it!"
What happens when you publish:
Your offer page goes live at your chosen URL
The page becomes shareable immediately
Members can start signing up and subscribing
You can still edit and update anytime
Important: Before sharing publicly, test the entire signup flow yourself or with a trusted friend to ensure everything works smoothly.
After Publishing: The Member Experience
Understanding what happens after someone subscribes helps you provide better onboarding and support.
Subscription Flow
1. Member visits your offer page
They review your offering and pricing
They click the subscription button
Payment form appears (powered by Stripe)
2. Payment processing
Member enters payment information
Stripe securely processes the transaction
Payment confirmation issued immediately
3. Access granted
Member receives an email invitation to join your community
Email includes platform-specific joining instructions
For Discord: Activation code provided
For Slack: Direct workspace invitation sent
For Telegram: Access link provided
4. Welcome experience
New member lands in your designated welcome channel
They see your onboarding message and instructions
Roles/permissions automatically assigned (Discord)
They can begin engaging immediately
Email Communications
Automated emails members receive:
Subscription confirmation: Receipt and access instructions
Welcome email: Your custom welcome message
Billing reminders: Before renewal (optional)
Failed payment notifications: If card declines
Cancellation confirmation: When they unsubscribe
All emails are professional, branded, and automated—no manual work required from you.
Advanced Features and Options
Multi-Tier Subscriptions
Create different membership levels with varying access and pricing:
Example tier structure:
Bronze ($29/month): Access to general channels
Silver ($79/month): Bronze + weekly office hours
Gold ($149/month): Silver + 1-on-1 consultation monthly
Each tier requires a separate offer page but can be managed from the same dashboard. Learn more in our multi-tier subscriptions guide.
Embeddable Payment Widget
Already have a website? Embed the LaunchPass payment widget directly on your own domain instead of sending people to a LaunchPass URL.
Benefits of embedding:
Keep users on your branded website
Seamless experience without redirects
Better conversion rates (fewer clicks to subscribe)
Full control over surrounding content and messaging
How to embed:
From your Admin Dashboard, find your created offer
Click the "</Embed>" button
Copy the provided code snippets
Paste into your website's HTML where you want the widget to appear
Works with popular platforms including:
WordPress (with custom HTML block)
Squarespace (Embed Block)
Webflow (Custom Code element)
Wix (via iframe workaround)
Custom HTML websites
Full embedding instructions available in our widget embedding guide.
Connecting Stripe for Payment Processing
After creating your offer page, the next critical step is connecting your Stripe account so you can actually receive payments from subscribers.
Why Stripe?
LaunchPass is a verified Stripe partner. Stripe provides:
Secure payment processing
Global payment method support
Automatic recurring billing
Comprehensive fraud protection
Direct deposits to your bank account
Detailed financial reporting
How to Connect Stripe
If you already have a Stripe account:
From your LaunchPass dashboard, click "Link Stripe"
Click "Connect with Stripe"
Log into your existing Stripe account
Authorize LaunchPass to connect
Connection completes automatically
If you need to create a Stripe account:
Visit stripe.com and click "Sign up"
Provide your business information
Add your bank account details for payouts
Complete identity verification
Return to LaunchPass and connect your new Stripe account
Important notes:
Stripe charges 2.9% + $0.30 per transaction (standard processing fee)
LaunchPass fees are separate from Stripe fees
Payouts typically occur within 5-10 business days
You maintain full control of your Stripe account
Understanding Billing
Two separate billing relationships:
1. You pay LaunchPass:
Subscription charged via card in your Billing section
LaunchPass Premium: $29/month + 3.5% transaction fee
LaunchPass Basic: Free plan available (limited features)
2. Members pay you:
Payments go directly to your Stripe account
You receive payouts minus Stripe processing fees
LaunchPass transaction fee deducted automatically
All revenue tracking available in your Stripe dashboard
Optimization Tips for Higher Conversions
Once your page is live, continuously optimize it to increase subscription rates.
Conversion Rate Optimization Tactics
A/B testing elements:
Try different headlines
Test various pricing points
Experiment with button colors
Adjust description length and format
Add or remove video content
Social proof additions:
Display member count ("Join 500+ members")
Share testimonials with photos
Show recent activity or engagement
Highlight notable members (with permission)
Urgency and scarcity:
Limited-time pricing promotions
Exclusive bonuses for early joiners
Countdown timers (if running a launch)
"Only X spots available" (if true)
Clear value proposition:
Lead with benefits, not features
Address specific pain points
Show transformation possibilities
Make pricing seem like a no-brainer investment
Analytics and Tracking
Monitor these metrics:
Page visit traffic (use Google Analytics)
Conversion rate (visits ÷ subscriptions)
Average order value
Churn rate (cancellations ÷ total members)
Lifetime value of members
Tools to integrate:
Google Analytics for traffic tracking
Rewardful for affiliate management
Facebook Pixel for ad tracking
Custom UTM parameters for campaign tracking
Editing Your Offer Page
Your offer page isn't set in stone—you can update it anytime to improve performance or reflect changes in your offering.
How to Edit
Log into your LaunchPass Admin Dashboard
Find your published offer page
Click "Edit" next to the page
Make your desired changes
Click "Save" or "Publish" to update
What You Can Edit
Always editable:
Business name
Offer name
Description and benefits
Video content
Images and graphics
Brand colors and styling
Pricing (affects only new subscribers)
Exercise caution when editing:
Offer URL (breaks existing links if shared publicly)
Welcome channel assignments (may confuse existing members)
Role assignments for Discord (may affect current access)
Important: Pricing changes only affect new subscribers. Existing members continue at their original price unless you manually adjust their subscription in Stripe.
Common Issues and Troubleshooting
"My page won't publish"
Possible causes:
Missing required fields (Business Name, Offer Name)
Stripe not connected yet
LaunchPass subscription inactive
Platform (Slack/Discord/Telegram) disconnected
Solution: Check that all required information is complete and your accounts are properly connected.
"Members aren't receiving invites"
Possible causes:
Emails going to spam folders
Incorrect email addresses entered
Platform permissions not properly granted to LaunchPass
Welcome channel doesn't exist or was deleted
Solution: Verify LaunchPass has proper permissions and check member spam folders. Test the flow yourself.
"Payment processing failed"
Possible causes:
Stripe account not fully activated
Bank account not connected in Stripe
Identity verification incomplete
Regional payment restrictions
Solution: Log into your Stripe dashboard and complete any pending requirements.
"Page looks wrong on mobile"
Possible causes:
Images too large or improperly sized
Text colors lack contrast
Too much content crowding the page
Solution: Test on actual mobile devices, optimize images, and simplify design elements.
Frequently Asked Questions
Can I offer both free and paid tiers?
Yes! Create one offer page for your free tier and separate offer pages for each paid tier. Members can access free channels regardless of subscription status, while paid members get access to premium channels. See our multi-tier guide for details.
How do I change my pricing after launch?
Edit your offer page and update the pricing information. This only affects new subscribers—existing members continue at their original price. To change pricing for current subscribers, you'll need to adjust their subscriptions in Stripe directly.
Can I run promotional campaigns?
Absolutely! Use coupon codes created in Stripe to offer discounts, or leverage LaunchPass's free trial feature to let people try your community risk-free. Promotions are excellent for launches, holidays, or affiliate partnerships.
What happens if a member's payment fails?
LaunchPass and Stripe automatically attempt to collect payment multiple times. If payment continues to fail, the member receives notifications and their access is eventually revoked. You can set grace periods and customize this behavior in your Stripe dashboard.
Can I have multiple offer pages?
Yes! Create as many offer pages as you need for different tiers, products, or communities. Each offer page has its own URL and can have completely different settings, pricing, and access levels.
How do I know if someone subscribes?
You'll receive notifications in your LaunchPass admin dashboard's activity feed. You can also set up email notifications in your settings. Additionally, all subscription data is visible in your Stripe dashboard.
Can I use my own payment processor instead of Stripe?
No, LaunchPass requires Stripe for payment processing. This ensures security, reliability, and proper integration with all automation features. Stripe is an industry-leading payment processor trusted by millions of businesses.
Is there a limit to how many members I can have?
LaunchPass has no member limits. However, the platforms themselves have limitations:
Discord: No member limits
Slack: Varies by plan; check Slack's pricing
Telegram: Groups up to 200,000 members
Can I offer annual discounts?
Yes! When setting your pricing, you can create annual subscription options and price them lower than 12x the monthly price to incentivize annual commitments. For example: $99/month or $999/year (saves $189).
What's Next?
Now that you've created your stunning offer page, you're ready to move forward:
Step 3: Configure Your Community Settings
Platform-specific setup guides:
Essential Next Steps
Connect Stripe if you haven't already
Test the subscription flow end-to-end
Prepare your welcome message for new members
Set up your onboarding process within your community
Share your offer page with your audience
Additional Resources
Need Help?
LaunchPass Support:
Email: [email protected]
Live chat: Available in your admin dashboard
Help Center: Comprehensive guides and articles
Your offer page is the gateway to your paid community. Take the time to make it compelling, clear, and conversion-focused. With LaunchPass handling the technical aspects, you can focus on what matters most: creating value for your members and building a thriving community.