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How can I create a coupon?

How to Create and Apply Discount Coupons for Your LaunchPass Community

Patrick B avatar
Written by Patrick B
Updated over a week ago

Note: If you're looking to add the first month for free, we recommend just setting up a trial period instead of a coupon. That way, it'll be an easier sign up for your members and you can still capture their email info.

Quick Start: Creating Coupons for Your LaunchPass Community

While LaunchPass doesn't currently support creating coupons directly in our dashboard, you can easily create them through Stripe and apply them to your community. Here's how:


Creating a Coupon in Stripe

Step 1: Log in to Your Stripe Dashboard

  1. Go to Stripe's website and log in

  2. Ensure you're in the correct account if you manage multiple Stripe accounts

Step 2: Navigate to the Coupons Section

  1. In the left sidebar, click on Products

  2. From the dropdown, select Coupons

Step 3: Create a New Coupon

  1. Click the + New button in the top-right corner

  2. Fill in the coupon details:

    • Code: Create a simple, memorable code (e.g., WELCOME20)

    • Amount off: Enter the discount amount

      • Choose between percentage or fixed amount

      • For percentage discounts, enter a whole number (e.g., 20 for 20% off)

      • For fixed amount, enter the amount in your currency

    • Duration:

      • Forever: No expiration

      • Once: Single use per customer

      • Repeating: For subscription discounts (e.g., 3 months at 20% off)

    • Redemption limits (optional):

      • Maximum number of redemptions

      • Minimum purchase amount required

  3. Click Create coupon when finished

Step 4: Note the Coupon Details

  • Write down or copy the coupon code

  • Note the expiration date (if applicable)

  • Keep track of any usage limits you've set


Applying Coupons to Your LaunchPass Community

For New Subscribers:

  1. Share the coupon code with your community members

  2. Instruct them to:

    • Visit your LaunchPass community page

    • Click "Subscribe"

    • Look for the "Have a coupon code?" link

    • Enter the code and click "Apply"

For Existing Subscribers:

  1. You'll need to manually apply the discount through Stripe:

    • Go to the customer's subscription in Stripe

    • Click "Update subscription"

    • Add the coupon in the "Discount" section

    • Save changes

For New Product Launches:

  1. Create your coupon in Stripe first

  2. When setting up your new product in LaunchPass:


Best Practices for Coupons

1. Naming Conventions

  • Use clear, descriptive names (e.g., "SUMMER2024" instead of "DISCOUNT1")

  • Include the discount amount in the code if possible (e.g., "SAVE20")

2. Usage Limits

  • Set reasonable limits to prevent abuse

  • Consider creating unique codes for different marketing channels to track effectiveness

3. Communication

  • Clearly communicate:

    • The discount amount

    • Expiration date

    • Any restrictions (e.g., first-time subscribers only)

    • How to redeem the code

4. Testing

  • Always test coupons with a small group first

  • Verify the discount appears correctly at checkout


Troubleshooting Common Issues

Coupon Not Working

  • Check expiration date: The coupon might have expired

  • Verify code: Ensure the code was entered exactly as created (case-sensitive)

  • Usage limits: The coupon might have reached its redemption limit

Discount Not Applying

  • Subscription type: Some coupons only work with specific subscription types

  • Minimum purchase: Check if there's a minimum purchase requirement

  • Combinability: Some coupons can't be combined with other offers

Can't Find Coupon in Stripe

  • Check filters: Make sure you're not filtering the coupon list

  • Account permissions: Ensure you have the right permissions in Stripe


Frequently Asked Questions

Can I create coupons directly in LaunchPass?

Not currently. All coupons need to be created in Stripe and then can be used with LaunchPass.

How do I track coupon usage?

You can track redemptions in your Stripe dashboard under the "Coupons" section.

Can I create bulk coupon codes?

Yes, you can create multiple coupon codes at once using Stripe's API or by uploading a CSV file.

Do coupons work with free trials?

Yes, but the discount will apply after the trial period ends.

How do I edit or delete a coupon?

In Stripe, go to the Coupons section, find your coupon, and click "Edit" or "Delete."

How do I enable coupons in LaunchPass?

First, you'll need to be subscribed to the $29/month Premium plan, then

  1. Edit your signup page

  2. Scroll to the bottom and press "Coupons Enabled" under premium features

  3. Continue through until you've republished the page, and you're set! 🚀



Need More Help?

If you're having trouble creating or applying coupons:

  1. Check Stripe's Documentation: Stripe Coupons Guide

  2. Contact LaunchPass Support:

When contacting support, please provide:

  • The coupon code you're trying to use

  • Any error messages you're seeing

  • Screenshots of the issue (if possible)


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Last updated: September 26, 2024


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