Quick Answer: One Offer Per Tier
Multi-tier subscriptions work by creating multiple separate offers in LaunchPass. Each offer becomes one tier.
Example Setup:
Offer 1: Bronze tier at $19/month
Offer 2: Silver tier at $39/month
Offer 3: Gold tier at $79/month
Each offer has its own signup page. Members choose which tier to join.
Requirements:
LaunchPass Premium plan ($29/month + 3.5% transaction fee)
Discord or Slack community already set up
Stripe account connected
Understanding Multi-Tier Subscriptions
Multi-tier means offering different membership levels at different prices.
What Are Tiers?
Tiers are membership levels with different benefits:
Basic Tier: Lowest price, basic access Mid Tier: Medium price, more access Premium Tier: Highest price, full access
Members pick which tier fits their needs and budget.
Why Use Multiple Tiers?
More Revenue: Different people pay different amounts. Capture all price points.
Better Value Ladder: Start members low, upgrade them over time.
Clear Segmentation: Beginners in one tier, experts in another.
Flexibility: Let members choose their investment level.
Common Tier Structures
Three-Tier Model (Most Popular):
Bronze/Basic: $19-29/month
Silver/Pro: $49-69/month
Gold/VIP: $99-149/month
Two-Tier Model (Simplest):
Standard: $29/month
Premium: $79/month
Four+ Tier Model (Advanced):
Free: $0 (limited access)
Starter: $19/month
Pro: $49/month
Elite: $99/month
VIP: $199/month
Requirements and Prerequisites
Before creating tiers, ensure you have everything set up.
LaunchPass Premium Required
Multi-tier subscriptions are a Premium feature.
What You Need:
LaunchPass Premium plan ($29/month)
Active subscription (14-day free trial available)
One Premium subscription covers unlimited tiers
Free Tier Limitation: The free LaunchPass plan only allows one free community. Cannot create multiple paid tiers.
Platform Already Set Up
You must have your community platform ready:
For Discord:
Discord server created and configured
You are the server owner
LaunchPass bot connected
LaunchPass role at top of role hierarchy
For Slack:
Slack workspace created
You are the workspace owner
LaunchPass connected to workspace
Stripe Account Connected
Payment processing requires Stripe:
Stripe account created
Bank account connected to Stripe
Stripe connected to LaunchPass
Account verified and active
Planning Your Tier Structure
Before creating offers, plan your tiers carefully.
Deciding How Many Tiers
Start with 2-3 Tiers: Most communities succeed with simple structures.
Too Few (Just 1): Miss revenue from people willing to pay more.
Too Many (5+): Members get confused. Decision paralysis.
Sweet Spot: 3 tiers gives good, better, best options.
Naming Your Tiers
Choose clear, memorable names.
Metal Names (Classic):
Bronze, Silver, Gold
Copper, Silver, Gold, Platinum
Descriptive Names (Clear):
Starter, Pro, Elite
Basic, Advanced, Expert
Member, Premium, VIP
Creative Names (Branded):
Rookie, Pro, All-Star (sports)
Apprentice, Journeyman, Master (skills)
Explorer, Adventurer, Legend (gaming)
Avoid: Confusing names, inside jokes, unclear terms.
Pricing Each Tier
Price tiers with clear value gaps.
Spacing Strategy:
Tier 1: $20
Tier 2: $50 (2.5x higher)
Tier 3: $100 (2x higher than tier 2)
Price Ranges by Community Type:
Casual/Hobby:
Basic: $10-20/month
Pro: $30-50/month
Elite: $60-100/month
Professional/Business:
Basic: $50-75/month
Pro: $100-150/month
Elite: $200-300/month
High-Value/Exclusive:
Basic: $100-200/month
Pro: $300-500/month
Elite: $500-1000+/month
Defining What Each Tier Gets
List exactly what members receive at each level.
Bronze Tier Example:
Access to #general-chat channel
Weekly newsletter
Community events
Silver Tier Example:
Everything in Bronze
Plus: #advanced-training channel
Plus: Monthly group coaching calls
Plus: Resource library access
Gold Tier Example:
Everything in Silver
Plus: #vip-only channel
Plus: Weekly 1-on-1 coaching
Plus: Priority support
Make higher tiers clearly more valuable.
Creating Tiers in Discord
Discord uses roles to control who sees what.
Step 1: Plan Your Discord Roles
Each tier needs its own role:
Bronze tier = @bronze role
Silver tier = @silver role
Gold tier = @gold role
Write down these role names. You'll use them when creating offers.
Step 2: Create Channels for Each Tier
Set up channels before creating LaunchPass offers.
Create Bronze Channel:
Click + next to Text Channels
Name it "bronze-lounge"
Toggle "Private Channel" ON
Click "Create Channel"
Create Silver Channel:
Create another channel
Name it "silver-lounge"
Make it private
Create
Create Gold Channel:
Create another channel
Name it "gold-lounge"
Make it private
Create
Step 3: Create First Tier Offer in LaunchPass
Now create your first tier in LaunchPass.
Log into LaunchPass dashboard
Click "Create New Offer"
Select your Discord server
Choose "Paid Channel"
Enter role name exactly: "bronze" (lowercase, no spaces)
Set price: $19/month
Write offer description
Click "Publish"
LaunchPass creates a @bronze role in Discord automatically.
Step 4: Set Bronze Role Permissions
Configure who can see bronze channels.
Go to Discord server
Right-click "bronze-lounge" channel
Click "Edit Channel"
Click "Permissions" tab
Find "@everyone" role
Set "View Channel" to ❌ (red X)
Click "+" to add role
Select "@bronze" role
Set "View Channel" to ✅ (green check)
Save changes
Bronze members can now see bronze-lounge.
Step 5: Repeat for Silver and Gold Tiers
Create additional offers for each tier:
Silver Tier:
Create new offer in LaunchPass
Role name: "silver"
Price: $49/month
Publish
Set permissions on silver-lounge channel
Gold Tier:
Create new offer in LaunchPass
Role name: "gold"
Price: $99/month
Publish
Set permissions on gold-lounge channel
Step 6: Give Higher Tiers Access to Lower Content
Important: Higher tiers should see everything below them.
Give Silver Access to Bronze Content:
Open bronze-lounge permissions
Add @silver role
Enable "View Channel"
Save
Give Gold Access to All Content:
Open bronze-lounge permissions
Add @gold role
Enable "View Channel"
Repeat for silver-lounge
Save
Now Gold sees everything. Silver sees Bronze + Silver. Bronze sees only Bronze.
Critical: LaunchPass Role Must Be #1
For Discord tiers to work, fix role hierarchy.
Go to Server Settings
Click "Roles"
Drag "LaunchPass" role to the top
It must be above all tier roles
Enable "Administrator" permission for LaunchPass
Save
Without this, automation breaks. Members won't get roles automatically.
Creating Tiers in Slack
Slack uses channels instead of roles for access control.
Step 1: Plan Your Slack Channels
Each tier needs its own locked channel:
Bronze tier = #bronze-members channel
Silver tier = #silver-members channel
Gold tier = #gold-members channel
Step 2: Create First Tier Offer
Start with your lowest tier.
Log into LaunchPass dashboard
Click "Create New Offer"
Select your Slack workspace
Choose "Paid Channel"
Enter channel name: "bronze-members"
Set price: $19/month
Write description
Click "Publish"
LaunchPass creates #bronze-members channel in Slack automatically. It's private and locked.
Step 3: Create Additional Tier Offers
Repeat for each tier:
Silver Tier:
Create new offer
Channel name: "silver-members"
Price: $49/month
Publish
Gold Tier:
Create new offer
Channel name: "gold-members"
Price: $99/month
Publish
Each tier gets its own locked channel.
Step 4: Create Shared Content Channels
Make channels that multiple tiers can access.
General Content Channel (All Tiers):
Create "#community-chat" channel
Make it public
All paid members see it
Mid-Tier Content (Silver + Gold Only):
Create "#advanced-training" channel
Keep it private
Manually invite Silver and Gold members
Top-Tier Content (Gold Only):
Create "#vip-exclusive" channel
Keep it private
Only Gold members invited
Important: Slack Limitations
Slack channels work differently than Discord roles:
Discord: One member can have multiple roles. Higher tiers get all lower tier roles automatically.
Slack: Each paid offer creates ONE locked channel. Members join that specific channel only.
Workaround: Manually invite higher-tier members to lower-tier channels if you want them to access everything.
Setting Pricing and Payment Terms
Configure how members pay for each tier.
Pricing Each Tier
When creating each offer, set the price:
Enter amount (e.g., $49)
Choose currency (USD, EUR, GBP, etc.)
Select billing frequency:
Weekly
Monthly (most common)
Quarterly (every 3 months)
Semi-annual (every 6 months)
Annual (yearly)
One-time (lifetime access)
Annual Pricing Strategy
Offer discounts for annual payment.
Example:
Bronze Monthly: $20
Bronze Annually: $200 (save $40 = 17% off)
Silver Monthly: $50
Silver Annually: $500 (save $100 = 17% off)
Gold Monthly: $100
Gold Annually: $1,000 (save $200 = 17% off)
Create separate offers for monthly vs annual if desired.
One-Time vs Recurring
Recurring Subscriptions (Recommended):
Members pay every month/year
Predictable revenue
Long-term relationships
Higher lifetime value
One-Time Payments:
Member pays once
Gets lifetime access
Good for courses or content vaults
Lower total revenue per member
Most communities use recurring subscriptions.
Creating Signup Pages for Each Tier
Each tier gets its own signup page URL.
Your Tier URLs
After publishing each offer:
Bronze: launchpass.com/your-community-bronze Silver: launchpass.com/your-community-silver Gold: launchpass.com/your-community-gold
Share these links with potential members.
Customizing Each Signup Page
Make each tier page compelling.
Bronze Page:
Title: "Bronze Membership"
Price: "$19/month"
Description: List what Bronze includes
Images: Show Bronze-tier content
Silver Page:
Title: "Silver Membership"
Price: "$49/month"
Description: "Everything in Bronze PLUS..."
Images: Show Silver-tier content
Gold Page:
Title: "Gold Membership"
Price: "$99/month"
Description: "Everything in Silver PLUS..."
Images: Show Gold-tier content
Always show what's included at each level.
Embedding Tiers on Your Website
Display all tiers on one page using embed codes.
Why Use Embeds?
Single Comparison Page: Members see all options in one place.
Your Website: Keep members on your site during signup.
Higher Conversions: Comparison view increases sales.
How to Embed All Tiers
Step 1: Get Bronze Embed Code
Go to Bronze offer in LaunchPass
Click "Embed" button
Copy first code snippet (button code)
Copy second code snippet (script code)
Step 2: Paste on Your Website
Open your website HTML
Paste button code where you want Bronze button
Add heading: "Bronze - $19/month"
List Bronze benefits
Step 3: Add Silver Embed
Get Silver offer embed codes
Paste Silver button next to Bronze
Add heading: "Silver - $49/month"
List Silver benefits
Step 4: Add Gold Embed
Get Gold offer embed codes
Paste Gold button next to Silver
Add heading: "Gold - $99/month"
List Gold benefits
Step 5: Add Script Once
At bottom of page, before </body>:
Paste one script code (from any tier)
Only need to include script once for all buttons
Example Embed Layout
html
<h2>Choose Your Membership Level</h2> <div class="tier"> <h3>Bronze - $19/month</h3> <ul> <li>Access to #general chat</li> <li>Weekly newsletter</li> </ul> [Bronze button embed code here] </div> <div class="tier"> <h3>Silver - $49/month</h3> <ul> <li>Everything in Bronze</li> <li>Plus: #advanced-training</li> <li>Plus: Monthly coaching</li> </ul> [Silver button embed code here] </div> <div class="tier"> <h3>Gold - $99/month</h3> <ul> <li>Everything in Silver</li> <li>Plus: #vip-only channel</li> <li>Plus: 1-on-1 coaching</li> </ul> [Gold button embed code here] </div> [Script code once at bottom]
Members can compare and choose on one page.
Managing Members Across Tiers
Handle members who want to change tiers.
Member Wants to Upgrade
Process:
Member cancels current tier subscription
Member signs up for higher tier
They get new role/channel access
You manually remove old role/channel (if needed)
Recommended: Tell members to email you before upgrading. You can help ensure smooth transition.
Member Wants to Downgrade
Process:
Member cancels current tier
Member signs up for lower tier
They lose access to higher tier channels
They keep lower tier access
Grace Period: Consider offering a few days before removing access.
Member Has Issues
Common problems and solutions:
Problem: Member has both Bronze and Silver roles.
Solution: Manually remove the Bronze role in Discord. They should only have their current tier role.
Problem: Member paid for Gold but only sees Bronze content.
Solution: Check that Gold role has permissions on all channels. Add Gold role to each channel's permissions.
Pricing Strategies for Tiers
How to price tiers for maximum revenue.
Anchor Pricing
Make middle tier most attractive.
Strategy:
Bronze: $25/month (basic features)
Silver: $50/month (BEST VALUE label - most features)
Gold: $150/month (premium + extras)
Most members pick Silver. Gold acts as "anchor" making Silver look reasonable.
Decoy Pricing
Use top tier to make mid tier appealing.
Strategy:
Bronze: $30/month
Silver: $50/month (only $20 more for 3x value!)
Gold: $200/month
The big jump to Gold makes Silver seem like a steal.
Good-Better-Best
Clear progression in value.
Strategy:
Good: $20/month (solid basics)
Better: $50/month (2.5x more value, 2.5x price)
Best: $100/month (full access, 2x price)
Linear value progression.
Best Practices for Multi-Tier Success
Follow these tips for tier success.
Practice 1: Make Tiers Clearly Different
Each tier should have obvious differences.
Bad Tier Structure:
Bronze: 5 channels
Silver: 6 channels (barely different!)
Gold: 7 channels
Good Tier Structure:
Bronze: Text chat only
Silver: Text + monthly coaching calls
Gold: Text + weekly calls + 1-on-1 access
Big differences justify price gaps.
Practice 2: Start with 2-3 Tiers
Don't overwhelm yourself or members.
Phase 1: Launch with 2 tiers (Basic + Premium) Phase 2: Add middle tier after 20+ members Phase 3: Add top tier after 50+ members
Grow complexity as you grow membership.
Practice 3: Name Tiers Consistently
Use same naming pattern across all materials.
Everywhere:
Website: Bronze, Silver, Gold
Discord: @bronze, @silver, @gold roles
LaunchPass: "Bronze Membership", "Silver Membership", "Gold Membership"
Marketing: Always same names
Consistency reduces confusion.
Practice 4: Let Higher Tiers Access Lower Content
VIP members should see everything.
Discord: Give Gold role permissions to Bronze and Silver channels too.
Slack: Manually invite Gold members to Silver and Bronze channels.
Premium members expect full access.
Practice 5: Offer Upgrade Incentives
Encourage members to move up tiers.
Examples:
"Upgrade to Silver this month, get first month 50% off"
"Gold members get free annual summit ticket ($500 value)"
"Silver upgrade = unlock 10 bonus training videos immediately"
Make upgrading exciting.
Troubleshooting Common Issues
Fix problems with multi-tier setups.
Discord: Members Not Getting Roles
Problem: Member paid but didn't receive role automatically.
Causes:
LaunchPass role not at top of hierarchy
LaunchPass role missing Administrator permission
Role name mismatch (capitals, spaces, symbols)
Solutions:
Check LaunchPass role is #1 in Server Settings > Roles
Enable Administrator for LaunchPass role
Verify role name in offer matches exactly (lowercase, no spaces)
Manually assign role as temporary fix
Discord: Can't See Channels Despite Having Role
Problem: Member has correct role but channels invisible.
Cause: Channel permissions not configured correctly.
Solution:
Right-click channel > Edit Channel > Permissions
Ensure @everyone has View Channel DISABLED (red X)
Ensure tier role has View Channel ENABLED (green check)
Save and test
Slack: Member in Wrong Channel
Problem: Silver member landed in Bronze channel.
Cause: Member used wrong signup link.
Solution:
Cancel their Bronze subscription
Refund if already charged
Send correct Silver signup link
Have them sign up again
Member Paying for Multiple Tiers
Problem: Member accidentally subscribed to both Bronze and Silver.
Cause: Member clicked multiple signup links.
Solution:
Check Stripe dashboard for duplicate subscriptions
Cancel the subscription they don't want
Issue refund for unwanted tier
Confirm they have access to correct tier only
Tier Pages Not Loading
Problem: Embed buttons don't work on website.
Cause: Missing script code or incorrect placement.
Solution:
Verify script code added at bottom of page (before
</body>)Check only one script code included (not multiple)
Clear browser cache and test again
Check browser console for errors
Real-World Tier Examples
See how successful communities structure tiers.
Example 1: Trading Signals Community (Discord)
Bronze - $29/month:
Daily market analysis
#bronze-signals channel
Community chat
Silver - $69/month:
Everything in Bronze
Plus: Real-time trade alerts
Plus: #silver-premium-signals
Plus: Weekly strategy calls
Gold - $149/month:
Everything in Silver
Plus: 1-on-1 portfolio review monthly
Plus: #gold-vip channel
Plus: Direct message access to lead trader
Results: 200 members. 60% Bronze, 30% Silver, 10% Gold. $9,400 MRR.
Example 2: Business Coaching Community (Slack)
Starter - $49/month:
Access to group coaching channel
Monthly group coaching call
Resource library
Pro - $149/month:
Everything in Starter
Plus: Weekly group coaching calls
Plus: Advanced training modules
Plus: Private Pro-only channel
Elite - $499/month:
Everything in Pro
Plus: Bi-weekly 1-on-1 coaching
Plus: Direct Slack message to coach
Plus: Custom business review quarterly
Results: 85 members. 50% Starter, 35% Pro, 15% Elite. $11,925 MRR.
Example 3: Fitness Community (Discord)
Basic - $19/month:
Workout plans
Nutrition guides
#basic-members chat
Premium - $39/month:
Everything in Basic
Plus: Custom meal plans
Plus: Form check videos
Plus: #premium-coaching channel
VIP - $79/month:
Everything in Premium
Plus: Weekly 1-on-1 video coaching
Plus: Personalized programming
Plus: 24/7 message access
Results: 350 members. 55% Basic, 35% Premium, 10% VIP. $11,235 MRR.
Marketing Your Tiers
How to sell multiple membership levels.
Show Comparison Table
Create visual comparison on your website:
Feature | Bronze | Silver | Gold |
Price | $19/mo | $49/mo | $99/mo |
Basic Access | ✅ | ✅ | ✅ |
Advanced Training | ❌ | ✅ | ✅ |
Group Coaching | ❌ | ✅ | ✅ |
1-on-1 Coaching | ❌ | ❌ | ✅ |
Priority Support | ❌ | ❌ | ✅ |
Visual comparison helps decision-making.
Highlight Most Popular
Label your middle tier "MOST POPULAR" or "BEST VALUE."
This guides unsure members toward mid-tier. Mid-tier usually has best profit margin.
Offer Free Trials
Let members try a tier free for 7-14 days.
Set up free trial in Stripe
Enable for each tier offer
Advertise: "Try Silver FREE for 14 days"
Convert trial members to paid
Free trials increase signups.
Use Testimonials
Share member success stories for each tier.
Bronze Testimonial: "Great community for beginners. Worth every penny!"
Silver Testimonial: "Upgraded to Silver after 2 months. The coaching calls alone are worth $49."
Gold Testimonial: "Gold tier transformed my business. ROI in first month."
Social proof drives conversions.
Getting Help
LaunchPass support helps with multi-tier setup.
Free Setup Consultation
LaunchPass offers free 1-on-1 calls to help:
Plan your tier structure
Set up roles and channels
Configure pricing
Embed on your website
Troubleshoot issues
Email [email protected] to book a call.
What to Ask Support
Strategy Questions:
How many tiers should I create?
How should I price each tier?
What should each tier include?
Technical Questions:
Why aren't members getting roles?
How do I fix channel permissions?
Why isn't my embed working?
Member Management:
How do I move a member between tiers?
How do I refund and upgrade someone?
How do I handle tier switches?
Support Contact
Email: [email protected]
Include:
Your LaunchPass account email
Which platform (Discord or Slack)
Specific tier names
Description of issue
Screenshots if helpful
Support responds within 24 hours. Premium plan members get priority support.
Summary
Multi-tier subscriptions let you offer membership at different price points.
How It Works: Create separate LaunchPass offers for each tier. Each offer is one membership level.
Requirements: LaunchPass Premium plan ($29/month), Discord or Slack community, Stripe account connected.
Setup Time: 10-15 minutes per tier. 30-45 minutes total for 3-tier system.
Best Structure: Start with 2-3 tiers. Most communities use Bronze, Silver, Gold model.
Pricing: Space tiers with 2-3x price increases. Example: $20, $50, $100.
Discord: Each tier gets a role. Set channel permissions so roles see correct content. LaunchPass role must be #1 in hierarchy.
Slack: Each tier gets a locked channel. Higher tiers need manual invites to lower tier channels.
Member Management: Members can switch tiers anytime. They cancel current, subscribe to new tier.
Revenue Potential: Multi-tier typically increases revenue 40-60% vs single-tier pricing.
Need Help? Email [email protected] for free setup consultation. LaunchPass team walks you through the entire multi-tier setup.
Create tiers, give members choice, earn more from your community.