Understanding LaunchPass Pricing
LaunchPass follows a freemium model with transparent, straightforward pricing designed to scale with your community. Unlike platforms with hidden fees or complex pricing structures, LaunchPass keeps everything simple and honest.
The Pricing Philosophy
LaunchPass's pricing is built on two principles:
1. Low barrier to entry: Start for free and upgrade when you're ready to monetize
2. Align costs with success: As you earn more from your community, LaunchPass earns alongside you through a small transaction fee
This alignment ensures LaunchPass is invested in your success—when your community thrives, everyone wins.
Available LaunchPass Plans
LaunchPass offers three distinct pricing tiers to accommodate communities at every stage of growth:
Free Plan (Basic)
Cost: $0/month forever
Best for:
Testing LaunchPass before committing
Building an audience before monetizing
Communities offering only free access
Learning the platform's features
Creating lead generation funnels
Key Features:
✓ Connect Discord, Telegram, or Slack
✓ Automated member signups
✓ Unlimited free members
✓ Basic invite page creation
✓ Community management tools
✓ Activity feed dashboard
✓ Email support
Limitations:
✗ Cannot charge for membership
✗ No Stripe integration for payments
✗ No premium features (trials, coupons, multi-tier)
✗ Limited customization options
✗ No embeddable widget
✗ No priority support
When to Use the Free Plan:
The free plan is perfect if you're:
Just starting to build your community
Testing whether LaunchPass is the right fit
Growing your audience organically before monetization
Running a completely free community with no paid tiers
Learning how to manage online communities
Many successful community creators start here, build momentum with 50-100 active members, then upgrade to Premium when they're ready to start generating revenue.
Premium Plan (Most Popular)
Cost: $29/month + 3.5% transaction fee
Free Trial: 14 days (credit card required to start trial)
Best for:
Most creators and community managers
Professional coaches and consultants
Content creators monetizing their audience
Trading and finance signal groups
Gaming and esports communities
Educational and course-based communities
Any paid community under 1,000 members
All Free Plan Features, Plus:
💰 Monetization Capabilities
Accept payments via Stripe integration
Set your own subscription pricing
Multiple billing frequencies (daily, weekly, monthly, quarterly, semi-annual, annual, one-time)
Keep 100% of revenue minus LaunchPass and Stripe fees
Automated recurring billing
🎁 Growth & Conversion Tools
Free trial options (1 week, 2 weeks, 1 month)
Coupon code creation and management
Multi-tiered subscription levels
Mix paid and free members in the same community
Embeddable signup widget for your website
📊 Management & Analytics
Enhanced activity feed dashboard
Automated email subscriber invoicing
Automated subscription plan management
Track analytics and conversions
Member activity monitoring
🤖 Automation Features
Auto-kick or role removal on cancellation (Discord)
Automated welcome sequences
Failed payment retry handling
Subscription renewal automation
💼 Support & Resources
24/7 chat with AI support for you, and business hours email chat with our team
24/7 support for your subscribers
Access to Discord, Telegram & Slack configuration experts
1-on-1 setup consultations
Access to customer success team
Access to growth team resources
🎨 Branding & Customization
Custom branded invite pages
Add videos to your offers
Full color and styling customization
Upload your logo
Professional page templates
🔗 Integrations
Powerful affiliate integration (Rewardful)
Google Analytics tracking
Zapier connectivity
Custom webhooks
The Premium Plan Bottom Line:
At $29/month, the Premium plan pays for itself once you have just a handful of paying members. For example:
Charge $10/month per member → Need only 3 members to break even
Charge $25/month per member → Need only 2 members to break even
Charge $50/month per member → Need only 1 member to break even
This plan includes everything most community creators will ever need and represents exceptional value for the features provided.
Ultra Plan (Enterprise)
Cost: Custom pricing (contact LaunchPass for quote)
Best for:
Large-scale communities (1,000+ members)
Enterprise organizations
Businesses requiring custom solutions
Communities needing advanced analytics
Brands wanting white-label experience
Multi-community operators
All Premium Features, Plus:
📈 Advanced Analytics
Comprehensive member analytics
Revenue forecasting and reporting
Churn analysis and predictions
Engagement metrics and trends
Custom reporting capabilities
🏢 Enterprise Support
Dedicated account manager
Priority 24/7 support
Hands-on support from growth team
Custom onboarding and training
Strategic consultation sessions
💡 Growth & Strategy
Growth team consultation
Community building best practices
Revenue optimization strategies
Retention improvement tactics
Scaling roadmap development
When to Consider Ultra:
The Ultra plan makes sense when:
You're generating $10,000+/month in community revenue
You need custom branding for a professional/corporate image
Advanced analytics are essential for business decisions
You're managing multiple communities simultaneously
You require dedicated support and consultation
Getting Ultra Pricing:
Ultra plan pricing is customized based on:
Number of communities managed
Total member count across all communities
Specific features and integrations needed
Level of support and consultation required
Contact LaunchPass to discuss Ultra plan options and receive a custom quote.
Understanding the Fee Structure
LaunchPass pricing involves two separate components that work together:
LaunchPass Fees
Free Plan: $0/month, no transaction fees (but you can't charge members. 12.5% for owners who were on Premium and downgrade)
Premium Plan: $29/month + 3.5% per transaction
What the transaction fee covers:
Platform maintenance and development
Payment processing integration
Member management automation
Customer support for you and your members
Ongoing feature updates
Infrastructure and security
Stripe Processing Fees
Standard Stripe fee: 2.9% + $0.30 per successful transaction
What Stripe fees cover:
Secure payment processing
Credit card transaction handling
Fraud prevention and monitoring
PCI compliance
Bank transfers and payouts
Payment method support (cards, Apple Pay, Google Pay, etc.)
Important: Stripe fees are separate from and in addition to LaunchPass fees. These are standard industry rates that apply regardless of what platform you use for payment processing.
Total Cost Breakdown Example
Let's say you're on the Premium plan and a member subscribes for $50/month:
Member pays: $50.00 LaunchPass fee (3.5%): -$1.75 Stripe fee (2.9% + $0.30): -$1.75 Your net revenue: $46.50 (93% of gross)
Plus your monthly subscription:
LaunchPass Premium: $29.00/month
Break-even calculation:
At $50/member pricing with $46.50 net per member
Monthly cost $29 ÷ $46.50 net = 0.62 members
You break even with less than 1 paying member
Every member after that is pure profit (minus the per-transaction fees)
How to Select Your Plan
Follow this step-by-step process to choose and activate your LaunchPass plan:
Step 1: Assess Your Needs
Ask yourself these questions:
Are you ready to charge for membership?
Yes → Consider Premium
No, building audience first → Start with Free
Yes, and need enterprise features → Explore Ultra
How many paying members do you expect in the first 3 months?
0-10 members → Premium ($29/month easily covered by 1-2 members)
10-100 members → Premium (ideal sweet spot)
100-1000 members → Premium (still the best value)
1000+ members → Consider Ultra for advanced features and support
What features are essential for your community?
Basic automation only → Free might work temporarily
Payment processing, trials, coupons → Need Premium
Custom solutions, advanced analytics → Need Ultra
What's your budget?
$0/month while building → Free
$29/month for full functionality → Premium
Custom budget for enterprise needs → Ultra
Step 2: Access the Billing Page
Log in to LaunchPass at launchpass.com
Navigate to your Admin Dashboard
Click on "Billing" in the sidebar or settings menu
You'll see the plan selection page with all options clearly displayed
Step 3: Review Plan Details
On the plan selection page, you'll see:
Plan comparison chart showing:
Monthly/annual pricing for each tier
Feature availability (checkmarks and X's)
Transaction fee percentages
Support levels included
Detailed feature lists beneath each plan explaining:
What's included in each tier
Limitations of lower tiers
Benefits of upgrading
Take time to review these details thoroughly before committing.
Step 4: Start Your Free Trial (Premium)
If you're considering Premium, take advantage of the 14-day free trial:
Benefits of the trial:
Test all Premium features with no commitment
No credit card required to start (some sources say required, verify on site)
Full access to paid features during trial
Cancel anytime before trial ends with no charges
See how members respond to your paid offering
To start the trial:
Click "Start Free Trial" button on Premium plan
Confirm your selection
Begin using Premium features immediately
Set a reminder for Day 12-13 to decide whether to continue
Step 5: Enter Payment Information
When you're ready to commit to Premium or if your trial is ending:
Click the plan you want (Premium or request info for Ultra)
Enter your payment details:
Credit or debit card information
Billing address
Business information (if applicable)
Review the terms including subscription terms and cancellation policy
Click "Pay" or "Subscribe" to confirm
Payment will be processed immediately and your plan activates instantly.
Step 6: Confirmation and Activation
After successful payment:
You'll receive:
Email confirmation with receipt
Access to all plan features immediately
Your dashboard will update:
Plan badge showing current tier
All premium features unlocked
Ability to create paid offers
Access to support resources
Switching Between Plans
LaunchPass makes it easy to change plans as your needs evolve.
Upgrading from Free to Premium
Process:
Go to Billing page in your dashboard
Click "Upgrade to Premium"
Start free trial or enter payment info
Features activate immediately
What happens:
All existing free members remain unaffected
You can immediately create paid offers
Existing offer pages can be converted to paid
No data is lost during upgrade
Upgrading from Premium to Ultra
Process:
Contact LaunchPass sales or your account manager
Discuss your needs and receive custom quote
Review proposed Ultra plan features
Sign agreement and make payment
Ultra features are activated
Timeline: Usually 1-3 business days for Ultra activation after agreement
Downgrading Plans
Premium to Free:
Go to Billing page
Click "Select plan" under the free plan
Confirm cancellation
Access continues until end of billing period
Account converts to Free plan automatically
Important downgrade implications:
What you keep:
Your community connections
Free member access
Basic LaunchPass features
Historical data and analytics
What you lose:
Ability to charge for membership
Stripe integration for payments
All Premium-exclusive features
Priority support access
Existing paid members:
Will NOT be automatically cancelled
Their subscriptions continue in Stripe
You must manually handle their access
Consider communicating changes before downgrading
Best practice: Before downgrading, either:
Upgrade again to maintain paid access
Learn more about cancellation in the subscription cancellation guide.
Making the Most of Your Plan
Once you've selected your plan, maximize your investment with these strategies:
For Free Plan Users
Build momentum:
Focus on growing to 50-100 active members
Test your content and engagement strategies
Develop your onboarding process
Refine your community structure
Gather testimonials from free members
Prepare for monetization:
Document your value proposition
Research competitor pricing
Create premium content to gate
Plan your tiered offering structure
Set a date to upgrade to Premium
Timeline goal: Aim to upgrade to Premium within 3-6 months of starting
For Premium Plan Users
Optimize pricing:
Test different price points
Survey members about perceived value
Consider annual subscriptions with discounts
Experiment with free trials
Use coupon codes strategically
Maximize features:
Embed widget on your website
Set up affiliate program for growth
Create multiple membership tiers
Automate welcome sequences
Monitor analytics regularly
Reduce churn:
Engage members consistently
Deliver exceptional value
Address concerns quickly
Survey exiting members
Improve based on feedback
Scale strategically:
Track key metrics (MRR, churn rate, LTV)
Set growth goals by quarter
Invest in community building
Consider hiring community moderators
Evaluate Ultra plan when hitting 500+ paying members
Frequently Asked Questions
Can I change plans anytime?
Yes! You can upgrade immediately or downgrade at the end of your billing cycle. Changes take effect in real-time when upgrading, or at period end when downgrading.
What happens if I cancel during my free trial?
Nothing! Your trial ends, no charges are made, and your account reverts to the Free plan. You keep all your settings and can restart Premium anytime.
Do I need to pay both LaunchPass and Stripe fees?
Yes. LaunchPass charges you their platform fee ($29/month + 3.5% for Premium), and Stripe charges their processing fee (2.9% + $0.30). These are separate services. LaunchPass provides the community management platform, while Stripe handles secure payment processing.
Can I use a payment processor other than Stripe?
No. LaunchPass requires Stripe for payment processing. This ensures proper integration, security, and automation. Stripe is an industry leader trusted by millions of businesses worldwide.
What if I exceed expected member count on Premium?
No problem! Premium has no member limits. Your only costs are the $29/month subscription plus 3.5% per transaction, regardless of member count. If you're doing high volume (1000+ members), consider Ultra for better support and lower transaction fees.
Can I use LaunchPass in my country?
LaunchPass works globally wherever Stripe is available. Stripe supports 45+ countries. Check Stripe's country list to confirm your location is supported.
What currencies does LaunchPass support?
LaunchPass displays pricing in USD or your country's default currency if you connect you Stripe account prior to making your signup page, but Stripe supports 135+ currencies for charging your members. Your members can pay in their local currency while you receive payouts in your preferred currency.
Can I have multiple communities on one account?
Yes! You can create unlimited communities on a single LaunchPass account. Each community can have its own offer pages, pricing, and settings. All communities share your plan features (one $29/month subscription covers all your communities on Premium).
What happens to my members if I downgrade?
Existing paid members' subscriptions continue in Stripe. If you wish to cancel them, you must manually do so in Stripe.
Is there a setup fee?
No setup fees! You only pay the monthly subscription (Premium: $29/month) plus transaction fees on payments your members make.
How do refunds work if I cancel?
LaunchPass doesn't offer prorated refunds for the monthly subscription. If you cancel, you maintain access until the end of your paid period, then the account converts to Free plan.
Special Considerations
For New Creators
Start with Free plan to:
Validate your community idea
Learn the LaunchPass platform
Build initial member base
Test engagement without financial pressure
Upgrade to Premium when:
You have 20+ engaged free members
Members are asking for premium content
You're ready to commit to consistent content delivery
You have a clear value proposition
For Established Communities
If you already have a community elsewhere:
You can migrate members to LaunchPass
Start with Premium from day one
Use free trial to test the migration
LaunchPass support team can help with migration strategy
Consider Ultra immediately if:
You have 500+ paying members currently
You need custom work or requests done
You want dedicated support during migration
For Businesses and Teams
Premium works well for:
Solo creators and small teams
Communities generating under $50K/year
Simple subscription models
Standard support needs
Ultra is better for:
Companies with multiple community managers
Communities generating $100K+/year
Complex multi-tier subscription models
Need for custom integrations
Requirements for dedicated support
Tax and Business Considerations
LaunchPass platform fees:
Are business expenses you can deduct
May be subject to local sales tax/VAT
Should be tracked in your accounting system
Revenue from members:
Is taxable income in your jurisdiction
Requires proper business structure (sole proprietorship, LLC, corporation)
May require sales tax collection depending on location
Consult with a tax professional for your specific situation
Next Steps After Selecting Your Plan
Now that you've chosen and activated your LaunchPass plan, you're ready to launch your paid community!
Immediate Actions
1. Connect Stripe (Premium/Ultra only)
If you haven't already, connect your Stripe account to start accepting payments.
2. Complete Your Offer Page
Ensure your offer page is fully optimized:
Compelling description
Clear pricing and benefits
Video content (increases conversions by 80%+)
Brand styling and colors
Professional images
3. Test Everything
Before announcing publicly:
Complete a test subscription yourself
Verify email flows work correctly
Check member experience in your community
Ensure proper role/access assignment
Test cancellation process
4. Set Up Support Systems
Prepare to support your members:
Create FAQ document
Set up welcome automation
Prepare onboarding materials
Designate response times
Test LaunchPass support (24/7 for Premium+)
Launch Checklist
Before announcing your paid community:
✓ LaunchPass plan selected and active
✓ Stripe account connected and verified
✓ Offer page published and tested
✓ Pricing optimized and finalized
✓ Community channels/structure created
✓ Welcome message prepared
✓ Content calendar planned (first month minimum)
✓ Test subscription completed successfully
✓ Support documentation ready
✓ Launch announcement written
Platform-Specific Setup Guides
Complete your platform configuration:
Additional Resources
Getting Help
LaunchPass Support:
Email: [email protected]
Chat support: Available in your dashboard (Premium/Ultra: 24/7)
Help Center: help.launchpass.com
Helpful Documentation
Premium Features Guide - Detailed breakdown of all Premium benefits
Pricing and Billing Collection - Comprehensive billing documentation
How Can I Use LaunchPass? - Use cases and implementation ideas
Conclusion: Making Your Investment Count
Selecting the right LaunchPass plan is an investment in your community's future. The Premium plan at just $29/month gives you enterprise-level tools at a fraction of the cost of building custom solutions or hiring developers.
The math is simple:
With just 2-3 paying members at $15-20/month, Premium pays for itself
Everything beyond that is profit (minus minimal transaction fees)
The automation saves you hours each week
Professional tools increase conversion and reduce churn
Remember:
You can start free and upgrade anytime
14-day free trial lets you test Premium risk-free
Downgrading is always an option if needed
Your plan grows with you—start where you are, scale when ready
Most successful LaunchPass communities follow this path:
Month 1-2: Free plan, build to 50+ members
Month 3: Upgrade to Premium, launch paid tier
Month 4-12: Grow to 100-500 paying members
Year 2+: Consider Ultra when scaling to 1,000+ members