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Understanding the LaunchPass 3.5% Transaction Fee - Complete Guide

This comprehensive guide explains exactly what the 3.5% fee is, when it's charged, how it's calculated, and why it's actually one of the most competitive rates in the industry.

Patrick B avatar
Written by Patrick B
Updated today

Quick Answer: What Is the 3.5% Transaction Fee?

The 3.5% transaction fee is charged on each successful payment from your members.

  • Rate: 3.5% of each transaction

  • Applied to: Every successful member payment

  • Charged by: LaunchPass

  • When: Automatically deducted from each payment

  • Cap: Will never exceed 3.5% (guaranteed)

  • Separate from: Stripe processing fees and $29/month subscription


How the Transaction Fee Works

When It's Charged

Every successful payment triggers the 3.5% fee:

✓ Monthly subscription charges
✓ Weekly subscription charges
✓ Quarterly subscription charges
✓ Annual subscription charges
✓ One-time payments
✓ Upgrade charges
✓ Additional purchases

When it's NOT charged:

✗ Failed payments (no transaction occurred)
✗ Cancelled subscriptions before payment
✗ Free members (no payment = no fee)

Please note: Refunding a payment in Stripe or in the LaunchPass dashboard does not refund the fees Stripe or LaunchPass takes.


Automatic Deduction

The fee is deducted automatically:

  1. Member makes payment → Stripe processes it

  2. Payment succeeds → Funds go to your Stripe account

  3. LaunchPass fee (3.5%) deducted automatically

  4. Stripe fee (2.9% + $0.30) deducted by Stripe

  5. Remaining balance available for payout to your bank

You don't manually pay this fee—it's seamlessly handled in the background.


Calculation Examples

Let's break down exactly what you pay and keep from different payment amounts.

Example 1: $20 Monthly Payment

Member pays:              $20.00 LaunchPass fee (3.5%):    -$0.70 Stripe fee (2.9% + $0.30): -$0.88 ────────────────────────────── You receive:              $18.42 (92.1%)

Example 2: $50 Monthly Payment

Member pays:              $50.00 LaunchPass fee (3.5%):    -$1.75 Stripe fee (2.9% + $0.30): -$1.75 ────────────────────────────── You receive:              $46.50 (93.0%)

Example 3: $100 Monthly Payment

Member pays:             $100.00 LaunchPass fee (3.5%):    -$3.50 Stripe fee (2.9% + $0.30): -$3.20 ────────────────────────────── You receive:              $93.30 (93.3%)

Example 4: $500 Annual Payment

Member pays:             $500.00 LaunchPass fee (3.5%):   -$17.50 Stripe fee (2.9% + $0.30): -$14.80 ────────────────────────────── You receive:             $467.70 (93.5%)

Fee Percentage by Price Point

How much of revenue goes to fees:

Member Price

LaunchPass Fee

Stripe Fee

Total Fees

You Keep

$10/month

$0.35 (3.5%)

$0.59 (5.9%)

8.94%

91.06%

$25/month

$0.88 (3.5%)

$1.03 (4.1%)

7.64%

92.36%

$50/month

$1.75 (3.5%)

$1.75 (3.5%)

7.00%

93.00%

$100/month

$3.50 (3.5%)

$3.20 (3.2%)

6.70%

93.30%

$200/month

$7.00 (3.5%)

$6.10 (3.1%)

6.55%

93.45%

Insight: Higher prices mean lower relative fee percentages due to Stripe's flat $0.30 component.


Why LaunchPass Charges This Fee

What the 3.5% Covers

Platform costs and services:

  • Payment processing integration and automation

  • Member management system

  • Automation of Stripe's features, including billing, cancelation, etc so you don't have to think about it

  • Infrastructure and server costs

  • Security and compliance

  • Platform development and updates

  • 24/7 support for you and your members

  • Technical maintenance

  • Feature development

  • Quality assurance

Performance-Based Model

You only pay when you earn:

  • No payment = no transaction fee

  • Failed transaction = no fee charged

  • More revenue = more we earn (aligned incentives)

  • Your success = our success

This model ensures LaunchPass is invested in your community's growth—we succeed when you succeed.


LaunchPass vs. Stripe: Understanding Both Fees

Many people confuse LaunchPass fees with Stripe fees. Here's the difference:

LaunchPass Transaction Fee: 3.5%

What it is:

  • Platform fee for using LaunchPass

  • Covers community management features

  • Automated member access control

  • Support and infrastructure

Charged by: LaunchPass
Deducted: Automatically from Stripe payouts

Stripe Processing Fee: 2.9% + $0.30

What it is:

  • Payment processing fee

  • Credit card transaction handling

  • Fraud prevention

  • PCI compliance

Charged by: Stripe (separate company)
Deducted: Automatically from each transaction

Combined Impact

Total platform fees: ~6.5-7% of each transaction

Breakdown for $50 payment:

Member pays:           $50.00 Combined fees:         -$3.50 (7.0%) 
You receive: $46.50 (93.0%)

This is separate from the $29/month LaunchPass subscription.


Transaction Fee FAQs

Will LaunchPass ever charge more than 3.5%?

No. This is guaranteed.

LaunchPass commits to never charging more than 3.5% as a transaction fee. This rate is your maximum—you'll never see it increase without your agreement.

Are there any additional transaction fees?

From LaunchPass: No, only the 3.5%.

From Stripe: Yes, Stripe charges separately (2.9% + $0.30). These are Stripe's fees, not LaunchPass fees.

What about international payments?

LaunchPass fee: Still 3.5% (same rate globally)

Stripe fees for international cards:

  • Additional 1.5% for international cards

  • Additional 1% for currency conversion

  • Check Stripe pricing for details

Do I pay the fee on refunds?

Yes. When you refund a member:

  • LaunchPass handles the automation for the subscription, whether you kick them or refund a single month's payment.

    • Stripe processing fee is NOT refunded (Stripe keeps it)

Is the fee charged on free trials?

No. Free trials don't involve payment, so:

  • No transaction during trial = no fee

  • Fee only applies when payment is charged (after trial)

How is the fee calculated for annual subscriptions?

Same 3.5% rate applies:

Member pays $500/year:

  • LaunchPass fee: $500 × 3.5% = $17.50

  • One transaction per year

  • Lower relative fee than 12 monthly payments

Annual benefit: Fewer transactions = fewer $0.30 Stripe fees.

Can I pass the fee on to members?

Technically yes, but not recommended:

  • You set your own prices

  • You could inflate pricing to cover fees

  • However, this makes you less competitive

  • Better: Price based on value, absorb fees

When is the fee deducted?

Immediately upon successful payment:

  • Member pays → Stripe processes

  • Both Stripe and LaunchPass fees deducted

  • Net amount available in Stripe balance

  • You receive payout per your Stripe schedule (2-7 days)

Where can I see the fees charged?

Stripe Dashboard:

  • Log into Stripe

  • View → Payments

  • See gross amount, fees, net amount

  • Detailed breakdown per transaction

LaunchPass Dashboard:

  • Activity feed shows transactions

  • For fee details, check Stripe

Do fees apply to coupons/discounts?

Yes, on the discounted amount:

Member pays $50, 20% coupon = $40 actual charge:

  • LaunchPass fee: $40 × 3.5% = $1.40

  • Fee calculated on actual amount charged

  • Not on original pre-discount price

Is the 3.5% fee negotiable?

For most communities: No, 3.5% is the standard rate.

For Ultra plan members (1,000+ members, $50K+ revenue): Yes, there are occasions where LaunchPass may be willing to negotiate our 3.5% fee.


Optimizing Your Revenue Despite Fees

Strategy 1: Price Appropriately

Don't underprice to compete on cost:

  • Price based on value, not fees

  • Members pay for outcomes, not channel access

  • Higher prices = lower relative fee %

  • Example: $100/month = 6.7% total fees vs. $20/month = 8.9%

Strategy 2: Offer Annual Plans

Benefits of annual pricing:

  • Collect 12 months upfront (better cash flow)

  • Only one transaction = only one set of fees

  • Save on Stripe's $0.30 × 12 = $3.60

  • Lower churn (annual commitment)

Calculation:

Monthly: $50 × 12 = $600 Fees: 12 transactions × ($1.75 LP + $1.75 Stripe) = $42  Annual: $600 × 1 = $600 Fees: 1 transaction × ($21 LP + $17.70 Stripe) = $38.70  Savings: $3.30/year per member

Plus you could offer 15-20% annual discount and still come out ahead!

Strategy 3: Minimize Refunds

Every refund means:

  • Lost revenue

  • LaunchPass & Stripe fees not refunded (you eat that cost)

  • Time spent processing

Reduce refunds by:

  • Clear value proposition before signup

  • Excellent onboarding

  • Over-delivering immediately

  • Active engagement

  • Responsive support

Strategy 4: Scale to Enterprise

At scale, fees become negotiable:

  • Grow to 1,000+ members

  • Demonstrate consistent revenue

  • Qualify for reduced rates

  • Significantly lower costs at scale


The Bottom Line: Fair, Competitive Pricing

What You Get for 3.5%

Platform services:

  • Automated member management

  • Payment processing integration

  • Failed payment handling

  • Subscription management

  • Access control

  • 24/7 support

  • Platform updates

  • Security & compliance

Value proposition:

  • Building this yourself: $50K-150K+ development

  • Monthly maintenance: $2K-5K+

  • LaunchPass: $29/month + 3.5%

Real-World Impact

100 members at $50/month:

Monthly revenue: $5,000 
LaunchPass fees:-$204 (4.1% including $29)
Stripe fees:-$175 Net
income: $4,621 (92.4%)

You keep over 92% of revenue. That's highly competitive in the industry.

Is It Worth It?

Consider the alternative:

  • Build custom solution: $50K-150K upfront

  • Maintain yourself: $2K-5K/month ongoing

  • Handle support: All on you

  • Time to launch: 6-12 months

Or choose LaunchPass:

  • $29/month + 3.5% per transaction

  • Launch in minutes

  • 24/7 support included

  • Focus on community, not technology

For most communities, the answer is clear: LaunchPass's 3.5% transaction fee is more than worth it.


Related Resources

Pricing Information:

Getting Started:

Support:


Summary

The LaunchPass 3.5% transaction fee:

  • ✓ Charged on each successful member payment

  • ✓ Covers platform, automation, and support

  • ✓ Separate from Stripe fees and monthly subscription

  • ✓ Never exceeds 3.5% (guaranteed)

  • ✓ Competitive with industry alternatives

  • ✓ Performance-based (you only pay when you earn)

  • ✓ Negotiable for enterprise-scale communities

Combined with the $29/month subscription, LaunchPass provides exceptional value:

  • Complete automation

  • Multi-platform support

  • 24/7 customer support

  • All features included

  • Launch in minutes


Questions about the transaction fee? Email [email protected] or book a free consultation to discuss your specific situation.

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