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Setting Up Google Analytics 4 on Your LaunchPass Page
Setting Up Google Analytics 4 on Your LaunchPass Page

Track your most important metrics and conversions with GA4

Seth avatar
Written by Seth
Updated over a week ago

Want to get a better pulse on what’s working and what’s not for your paid chat community? Google Analytics is a great place to start.

This guide will give you a step-by-step walkthrough of how to set up Google Analytics 4 on your LaunchPass pages.

If you have an existing GA4 account & Data Stream set-up

Integrate GA4 with LaunchPass

  1. Login to your LaunchPass dashboard

  2. Click Settings in the top menu. You will see Google Analytics 4 under 3rd Party Integrations. Keep this window open and log in to your GA4 account.
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  3. In GA4, navigate to Admin, click Data Streams under the Property column, and click through to your Data Stream.
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  4. Click on Measurement Protocol API secrets. Create an API secret if you don't have one, or copy your existing one.
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  5. Copy the Secret value, then paste it into the "API Secret" field back in your LaunchPass settings.
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  6. Return to your Data Stream in GA4, and copy your Measurement ID. Navigate back to your LaunchPass settings and paste the Measurement ID in the "Measurement" field.
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Testing & Validation

  1. Visit the LaunchPass signup page you integrated GA4 with.

  2. Head back to GA4. Navigate to the “Reports” area towards the top left sidebar and click on the “Realtime” tab. You should now see data populating.

  3. To test conversion events, complete a signup to the LaunchPass signup page you integrated GA4 with. Note: your purchase events may take up to 24 hours to register in GA4 so if they don’t show up immediately, don’t worry. Just monitor and continue to check!

If you do not have a GA4 account

Step 1: Start Measuring

Login to Google Analytics

Please visit the following link here and login with the Google account you would like to use for your Google Analytics journey. Once you are logged in you should get to a page that looks like this. If you do not yet have a dedicated Google account for your group/business. We recommend creating one here.

Step 2: Account Setup

Creating your GA account

  • Please enter the account name that you would like. It could be your group's name or company name.

  • Select your account data sharing preferences. We recommend keeping the “Technical Support” option checked on.

You can now click on “Next”.

Property Details

  • Please enter your property name. Similar to your account name it can also be your group's name or company name.

  • Set your time zone.

  • Set your currency.

Let's continue on by clicking “Next”.

Business Details

  • Please choose the industry category that best describes your group/business.

  • Let's also select your business size and how you intend to use Google Analytics for your group/business.

Finally let's click on “Create”. A few more steps and we’re almost there!

Step 3: Set up your Data Stream

Choosing a Platform

  • For our application we will click on “Web” as our choice for setting up a data stream.

Creating a Web Data Stream

  • In the “Website URL” field. Please drop in your LaunchPass V2 signup page URL.

  • For the “Stream Name” field, we recommend naming this something easily distinguishable. For example, if your LaunchPass page is for selling access to a monthly diamond premium membership, you can enter “Diamond Premium Membership”.

  • We also recommend leaving the “Enhanced Measurement” checked on.

Let's click on “Create Stream”.

Web Stream Details

  • We should now see a detailed overview of your very first web stream. Congratulations!

Now it's time to move on to integrating GA4 with your LaunchPass page.

Step 4: Integrating GA4

Login to your LaunchPass dashboard

Click Settings in the top menu. You will see Google Analytics 4 under 3rd Party Integrations. Keep this window open and login to your GA4 account.

In GA4, navigate to Admin, click Data Streams under the Property column, and click through to your Data Stream.

Click on Measurement Protocol API. Create an API secret if you don't have one, or copy your existing one.
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Copy the Secret value, then paste it into the "API Secret" field back in your LaunchPass settings.

Return to your Data Stream in GA4, and copy your Measurement ID. Navigate back to your LaunchPass settings and paste the Measurement ID in the "Measurement" field.

Step 5: Testing & Validation

Exploring GA Dashboard

  • You're now all set up! Your LaunchPass signup page is now tracking multiple analytics events such as, how many page views you’re getting, how many people started their checkout, as well as how many users converted and became paying customers!

  • You can validate your conversion tracking is working by going to the “Reports” area towards the top left sidebar then clicking on the “Realtime” tab and completing a signup to the LaunchPass signup page you integrated GA4 with.

  • Note: your purchase events can take up to 24 hours to register in GA4 so if they don’t show up immediately, don’t worry. Just monitor and continue to check!

Tip: You can create a coupon via your Stripe dashboard to discount the price of your page. Don't forget to refund and cancel any subscriptions created during your testing.

You’re all set! If you have any additional questions:

  • Please feel free to reach out to our 24/7 live chat support by emailing [email protected]

  • If you have any feedback on how this guide could be improved upon or you would like to see a guide created for another integration, please provide that feedback by reaching out to our support team.
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