What You'll Track
Once connected, LaunchPass tracks these events automatically:
✅ Page views - How many people visit your signup page
✅ Checkout starts - How many people click subscribe
✅ Purchases - How many people complete payment
✅ Traffic sources - Where visitors come from
Setup time: 10-15 minutes
No coding needed
What You Need
Before starting:
Google account
Google Analytics 4 account set up
LaunchPass account with published page
10 minutes
Need help setting up Google Analytics 4? Visit the Google Analytics Help Center for complete setup instructions.
Part 1: Get Your Google Analytics 4 Credentials
You need two things from Google Analytics 4:
Measurement ID (starts with "G-")
API Secret (long string of letters and numbers)
Get Your Measurement ID
Log into Google Analytics
Click Admin (bottom left)
Under "Property," click Data Streams
Click your web data stream
Find Measurement ID at the top right
Copy it (looks like:
G-ABC12345XY)
Get Your API Secret
Still in your data stream:
Scroll down to Measurement Protocol API secrets
Click Create (or use an existing one)
Give it a name (like "LaunchPass")
Click Create
Copy the Secret value
Keep both ready. You'll paste them into LaunchPass next.
Need help finding these? Visit Google's Measurement Protocol guide.
Part 2: Connect to LaunchPass
Now paste your credentials into LaunchPass:
Step 1: Open LaunchPass Settings
Log into LaunchPass
Go to your dashboard
Click your community or page
Click Settings in the top menu
Step 2: Find Google Analytics 4 Section
In Settings:
Look for "3rd Party Integrations"
Find "Google Analytics 4"
You'll see two fields:
Measurement ID
API Secret
Step 3: Paste Your Credentials
Measurement ID field:
Paste your Measurement ID
Should start with
G-Example:
G-ABC12345XY
API Secret field:
Paste your API Secret
Long string of characters
Example:
abc123xyz789...
Double-check:
Both fields are filled
No extra spaces
Full strings copied
Step 4: Save
Click Save or Update.
Done! Google Analytics 4 is now connected.
Part 3: Check It's Working
Test Your Tracking
Visit your LaunchPass signup page
Open it in a new browser (or incognito)
Click around the page
Start checkout (don't complete)
Wait 5-10 minutes
Check Google Analytics 4
Go to Google Analytics
Click your property
Go to Reports → Realtime
Look for:
Active users on your page
Page views
Events firing
If you see your test visit: ✅ Tracking works!
If nothing shows after 10 minutes: See troubleshooting below.
What Data You'll See
In Google Analytics 4 Reports
Realtime report:
Current visitors right now
Live activity as it happens
Acquisition report:
Where traffic comes from
Social media, direct visits, referrals
Campaign tracking
Engagement report:
Page views over time
Time people spend on page
User behavior patterns
Conversions:
Checkout starts
Completed purchases
Conversion rate
Revenue tracking
Key Metrics to Watch
Conversion funnel example:
100 page views
30 checkout starts (30% clicked)
10 purchases (33% completed)
= 10% overall conversion rate
Track improvements:
Test different headlines
Change pricing display
Improve copy
Add testimonials
See what works better
Common Issues
Credentials Won't Save
Try this:
Check both fields are filled
Remove any extra spaces
Use a different browser
Clear your browser cache
Contact [email protected]
No Data Showing in GA4
Wait first:
Can take up to 24 hours
Usually shows in 5-30 minutes
Realtime report shows fastest
Check these:
Credentials copied correctly
Measurement ID starts with
G-API Secret is the complete string
You visited your actual page (not preview)
Waited at least 10 minutes
Still not working:
Get a fresh API Secret from GA4
Disconnect in LaunchPass
Reconnect with new credentials
Test again
Wrong Data or Duplicates
Seeing double events?
You may have GA4 added twice
Check if you added manual GA4 code
Remove duplicate tracking
Keep only LaunchPass connection
Wrong page tracked?
Check Measurement ID is correct
Verify you connected the right account
One ID works for one property
Need Help?
LaunchPass Support
We can help with:
Connecting GA4 to LaunchPass
Where to paste credentials
Troubleshooting the connection
Basic setup questions
Email: [email protected]
Include:
Your LaunchPass page URL
What's not working
Screenshots if helpful
Error messages
Response time: Usually within 24 hours on business days
Google Analytics Support
For Google Analytics 4 questions:
Creating GA4 accounts
Reading reports
Advanced GA4 features
Understanding your data
Visit: Google Analytics Help Center
Quick Reference
Setup Checklist
In Google Analytics 4:
✅ Create GA4 account (if needed)
✅ Create property (if needed)
✅ Create web data stream (if needed)
✅ Copy Measurement ID
✅ Create API Secret
✅ Copy API Secret value
In LaunchPass:
✅ Open Settings
✅ Find Google Analytics 4 section
✅ Paste Measurement ID
✅ Paste API Secret
✅ Save settings
✅ Test on your page
What You Need
From Google Analytics 4:
Measurement ID (starts with
G-)API Secret (long string)
Paste into LaunchPass:
Both fields in Settings
Under "3rd Party Integrations"
Save changes
Quick Fixes
No data? → Wait 10-30 minutes, check Realtime report
Won't save? → Check both fields filled, no extra spaces
Wrong data? → Verify Measurement ID is correct
Duplicates? → Remove any manual GA4 code
External Resources
Google Analytics Help: